25 November 2019
Seek Social’s Intro to SEO Optimisation
The top digital agency Bury has to offer are back again, bringing you another feature series in our blog. Over the next few weeks we’ll be taking a root-and-branch look at SEO optimisation… What it is, how it works, and how to do it well. Good SEO optimisation is every bit as important as inspiring and engaging web design and effective social media marketing (if not moreso). So, over the next couple of weeks we’re going to de-mystify the dark art that is SEO. Are you ready? Then we’ll begin…
Getting the SEO optimisation ball rolling…
The first step in explaining how good SEO optimisation is done, is to understand how search engines work. The best digital agency Bury can boast covered this in more detail in a blog about keywords a few weeks ago, but the essentials are as follows: Search engines have software that can read webpages and decide what they are about. Pages are the ranked according to how much they are ‘about’ a given word or words, and therefore how relevant to someone searching for that term that page would be.
This is where keywords come in… By using a given keyword (or keywords) repeatedly in your page you effectively tell the software what your page is about, pushing you up the rankings for that term. So, that’s one way to actually perform SEO optimisation. However, as with most things digital marketing, there are more factors in play than first meet the eye. Also relevant to SEO optimisation are your site’s web design itself and the experience it provides to users… The amount of likes and shares that content gets on social media (so promoting content via your social media marketing channels is a good idea)… How many links you have in your body text and where they lead… Even the rest of the words you’re using in your page’s content matter, and more factors besides.
Measuring SEO optimisation success
We’ll go into some of these different factors in more detail in future blogs on SEO optimisation. However Seek Social – the best digital agency Bury has to offer – know that performing all of this SEO optimisation work is useless without the right analytics tools in place. Before you start the SEO optimisation process you should perform an SEO site audit to establish a starting point. Once you have this starting point you can monitor various values that will guide your SEO optimisation strategy. For example, you might notice your competitors getting more social media exposure, and choose to increase how many times your website is plugged in your social media marketing content… Or, you might see that your site draws traffic, but people don’t stay for long. In this case, its time to look at web design and the user experience your site delivers.
In any case though, access to analytics is key, and the go-to provider for the general public is Google Analytics. Google Analytics will work no matter whether you have one or one thousand sites, offering access to key SEO optimisation metrics such as:
How much traffic your site attracts and where it comes from
How mobile-friendly your site is
What pages on your site are most (or least) popular
How popular social media marketing posts including your site are
The typical user / customer journey when using your website
…And plenty more besides!
Crucially, Google Analytics also lets you define end goals for your SEO optimisation before you start working. As a result, there’s no wasted effort!
And if you need help…
However, we also know that not everybody is a trained SEO optimisation pro like the Seek Social team. So, if you find Google Analytics setup or actual SEO optimisation a bit too daunting, then let us show you why – when you need a digital agency Bury is the place to come… All of the processes and services that we’ve mentioned are something that we can provide. Alongside that though, we also offer social media marketing and web design too. So, you can either have us look at these aspects of your online presence individually, or overhaul that presence by buying web design, SEO optimisation and social media marketing services as a package!
Whatever your needs, Seek Social stand ready to assist. Call us on 0161 761 1800 or visit us at our office to see how we can help!