Spreading Word About Your Site Throughout The Web
‘Off page SEO services’ – if you’ve been looking into digital marketing for your business you may well have heard the term before – but what exactly are they? Read on to find out, as the Seek Social team introduce off page SEO services, where they fit in to your digital marketing efforts – and more!
To put the somewhat cold term ‘off page SEO services’ into a more human context, the Seek Social team would liken it to networking or PR. The goal of off page SEO services and tasks is essentially to get your name out there and prove to the internet and the digital marketing world that your site knows what it is talking about. This is done by creating ‘backlinks’ to your site.
Off Page SEO Services: Quality vs. Quantity
However, a trap many people can fall into – if they don’t do their homework first – is choosing quantity over quality. Quantity of backlinks is important to an extent, but it isn’t everything – and as our team know well, one high-quality backlink can do more for your business than a hundred other backlinks combined.
Indeed, Seek Social have worked with many a digital marketing client who have previously trusted someone else to provide off page SEO services… And while they may have had lots of backlinks, many of those were so-called ‘toxic’ backlinks… That is, backlinks to sites that Google sees as disreputable. These toxic backlinks will have a negative effect on your SEO – and as a result, your wider digital marketing efforts too. The more toxic backlinks that you have, the worse that effect will be.
It’s important to realise that that’s just a word of warning however, and that there’s a flip-side to that outlook. If you can put a reputable, ethical and responsible company in charge of your off-page SEO services, then it’s highly likely that you will get backlinks to your site on sites that Google trusts – the ‘high quality’ backlinks that we were talking about earlier – and they will help your site rank well.
Why Choose Seek Social?
So, if you’re looking for a knowledgeable, reputable provider of off page SEO services, the Seek Social team are the people you want on your side. We monitor the trustworthiness of the sites we place backlinks on, so we can provide a high volume of good-quality backlinks, while also avoiding toxic backlinks.
All of this adds up to an approach that’s proven to enhance and improve the SEO ranking and overall web presence of our clients’ sites – and through these improvements, boost their overall digital marketing strategy too!
As anyone at Seek Social will tell you, the reason why these backlinks and the off page SEO services that create them are important, is because they factor into your Google ranking. In amongst all of the statistics and data points that Google tracks about your website are two specific things – ‘Page Authority’ (PA), and ‘Domain Authority’(DA).
These two scores are essentially Google’s measure of ‘how much you know what you’re talking about’. The higher you can score for PA and DA, the more Google will trust your individual pages and your site as a whole to be a source of reputable information. So, how do you increase your PA and DA scores? Off page SEO services, and more specifically, backlink building.
One of the ways the digital marketing experts at Seek Social can help you gain PA & DA is by building ‘directory backlinks’. This process involves our team adding your details to the many online business directories out there – both major players like Yelp as well as industry specific directories, and other such sites.
If you want to boost the Google ranking for a specific page within your site, the Seek Social team know that the best way to do that is to write about it. As part of our range of off-page SEO services our expert digital marketing content writers can create site content or blog texts for you on any topic – these texts will be well optimised for a high-quality keyword that’s relevant to your business and digital marketing strategy, and each instance of that keyword will contain a backlink to a specific page on your site. What’s more, Seek Social will also post the content for you, and set up analytics reporting so we (and you) know how it’s performing.
It is also possible to provide off page SEO services via social media in some cases, and the digital marketing experts at Seek Social know how to maximise these opportunities as and when they arise too.