Local SEO - Getting You to Rank Well Where it Matters Most
To those not in the know, the concept of ‘local SEO’, and hiring a ‘local SEO expert’ might seem like a waste of time and effort. But thanks to our knowledge of how search engines work, the digital marketing and SEO professionals at Seek Social know that the truth is quite the opposite.
Indeed, partnering with a local SEO expert is a great first move for any company that’s embarking on their very first SEO project as a client, as well as new startups or sole traders. We’ll get into the reasons why further down the page, but as with on page and off page SEO, the work needs to be carried out by someone that knows what they’re doing – or it’s all just wasted time and effort.
Thankfully though, that’s where Seek Social come in. Our in-depth knowledge of all things SEO also makes us your local SEO experts – so no matter what you want to rank for (or where), we’re confident that we can get the job done!
Why You Need A Local SEO Expert
Having a local SEO expert like Seek Social on your side can be really beneficial for businesses of all sizes – but as we said in the intro – that’s especially true for SME’s or startups. Why is that? Well, as our digital marketing professionals know – because you only need to have the best SEO in your local area – depending on your industry – it could well need less time and resources to rank well locally than in the regular google rankings. You wouldn’t sacrifice any visibility in your local area, but you may well save some resources that could then be used elsewhere.
Why That Expert Should Be Seek Social
As with all other aspects of the services we provide, Seek Social and our local SEO experts offer proven methods to your business. At it’s heart, local SEO is simply a matter of delivering the quality on-page and off-page SEO services that we offer, while also targeting them to a specific area. All of the same methods and in-depth knowledge that have led Bury’s only full service digital marketing agency to success in ‘regular’ SEO are again in play here – only this time we’re also bringing the added knowledge of how to apply them in very specific places too!
The first thing the digital marketing and SEO experts at Seek Social want to do is establish the difference between ‘Local SEO’ and ‘SEO’ in general. In addition to the main ‘global rankings’, search engines also maintain more ‘local’ rankings that are relevant to a more limited geographical area. Where ‘standard SEO’ simply seeks to move a website up the search engine rankings, ‘Local SEO’ (and the local SEO experts that carry it out) seek to do this in a specific place by targeting a specific edition of a search engine’s local listings – be it for a town, city, or wider geographical area.
Seek Social know that a local SEO expert has a number of different ways to signal to the various search engines out there that an SEO and digital marketing strategy is targeting a specific place or area, and we’ve outlined those below:
As the Seek Social team mentioned in our main SEO page – keyword research is something that our digital marketing professionals will do whenever they start any SEO project. As a local SEO expert though, we know that there’s a certain type of keyword that we’re looking towards when doing research for local SEO. That is, keywords that include an element of geo-location – something to tell search engines that you’re looking for results for your keyword, specifically in the location or area that you’re targeting.
It doesn’t necessarily require a local SEO expert to carry out local on-page SEO – but whoever does it does need to be knowledgeable about on page SEO. This is because the hard part for local on page SEO is done during the keyword research stage (as the digital marketing and local SEO experts at Seek Social outlined above). On page SEO tasks for local SEO are really no different from ‘standard’ on page SEO tasks, the key difference is that you’re using a keyword that includes some sort of geo-location specifying your target area.
When it comes to off page SEO, as a local SEO expert, Seek Social know that again, there are things you can do to signal to search engines that you’re targeting a specific area. In this case, our team of digital marketing professionals can prioritise making sure that directory backlinks are created with quality directories in the target location, that the relevant contact details are clear and consistent across all sites where directory backlinks are created, and making sure that any site or blog content we create makes reference to our target area as part of the keyword.