Online Paid Advertising

Just like we do with the other digital marketing services we provide, Seek Social will begin work on your online paid advertising with an audit and review of what you’re currently doing. As with the Seek Social team’s proven processes in other areas of digital marketing, this review helps us establish a starting point or baseline, and helps inform the next step in our online paid advertising process…

Once we’ve seen what you as our client are doing in terms of online paid advertising, the Seek Social team will get to work! Our SEO experts will begin putting together a list of popular keywords that will put your online paid advertising in front of people that want to buy what you’re selling. We will also go and take a look at what your competitors are doing in their ads. This could give us inspiration as to what we can change and improve with your online paid advertising, but that all depends on what we see at the next step…

Conversions are the crux of online paid advertising. Your ads NEED to convert to be of any use to your digital marketing strategy. As a result, while we’re looking at your competitors, Seek Social will of course check to see if their ads are actually converting. Whether or not their ads are converting helps determine which aspects of what we learn from your competitors’ online paid advertising are examples to take on board, and which are showing us what not to do.

Once we’re confident that we have done our homework on your competitors, on your keywords, and on what online paid advertising tactics will work best for your digital marketing strategy, Seek Social will lay the groundwork for your next successful online paid advertising campaign… From setting up accounts and signups for ad platforms and analytics tools, to establishing and allocating your advertising budget, and setting your bidding strategy – that all happens here.