Making Sure Every Page Ranks As Well As It Can
‘On page SEO’ is the task of making changes to a web page to make it more in tune with what search engines want to see, and to make it easier for those search engines to understand and correctly categorise and rank that page. The services of an on page SEO specialist your digital marketing efforts find success because – as anyone at Seek Social will tell you – pages that are in such an optimised state rise through the rankings faster and further than those that aren’t.
It’s true that anyone with access and permission to modify your site can attempt on-page SEO tasks – but unless they know what they’re doing, that person is more likely to harm your digital marketing efforts than help them. For that reason, the digital marketing experts at Seek Social strongly recommend putting your on page SEO in the hands of an on page SEO specialist.
Why You Need An On Page SEO Specialist
You should trust your on page SEO to a specialist company like us because – once again, as the digital marketing experts at Seek Social know – this type of SEO is more than one single task. Optimising a page well means getting lots of smaller tasks done correctly – tasks which call for a range of different digital marketing skills. Sometimes you need to be a writer, sometimes you need to be an editor, designer, or programmer – and the better you can do all of these things, the better optimised your page will be.
That’s why the best way to assure success in this area, and to make sure the work is done by someone with the complete skillset it requires is – as we mentioned above – to hire an on page SEO specialist. When it comes to finding that on page SEO specialist, Seek Social believe that we’re the people you need on your side. We have an entire team of on page SEO specialists just waiting to help your digital marketing strategy gain more traction, and get your site moving up the Google rankings!
Just what are you getting when you partner with us though? Well, in a Seek Social on page SEO specialist, you’ll be getting a person who knows each of these tasks inside-out, and is well versed in getting each one of them right, each and every time…
You know those big blue links on Google’s results pages? This is what’s known as an ‘SEO Title’, and it’s something that you can edit – given the necessary permissions and access. The words you use here have a direct impact on your SEO score – but you need to be careful. They can be too short, they can be too long, and there are certain words and ways of speaking that work better than others.
Our on-page SEO specialists have the skill and experience needed to use the limited space here to best effect – creating strong SEO titles that will give your page’s SEO score a big boost right out of the gate!
Underneath that blue link is a couple of lines of text describing the page in more detail. This is your meta description, and again, this directly impacts your SEO score. As with SEO titles, they do have an optimum length, and using certain words will elevate some metas above others.
A Seek Social on page SEO specialist is well versed in the art of getting all the info needed into this description while also meeting the optimum length, and using other elements and techniques (such as calls-to-action) to entice people to click your link.
This is something that can only really be done with new pages, but much like a meta description, the URL of your page has a contribution to make to its SEO score… And once again, with a Seek Social on page SEO specialist handling the work you can be sure that it makes that contribution – with the right words used in a URL that’s just the right length.
Accessibility is another thing that Google takes into account when placing a page in its rankings, and so pages that are missing ‘alt texts’ (texts used by programs like screen readers in place of images) don’t rank as highly as they otherwise might. Again though, you can trust your Seek Social on-page SEO specialist to compose an alt text that is both accurate to any images present on your page, and brings a further SEO boost!
Often this is the core element of your digital marketing effort – but as Seek Social know – that only makes it more important that it be well optimised! You can trust your Seek Social on page SEO specialist to make small amends to your text, making sure that a page’s SEO keyword is mentioned just the right amount of times (because it IS possible to over-optimise here), but without altering your core message. What’s more, we’ll also look to use it in a number of crucial places within your text, to earn you every last bit of SEO score available!
Put simply, pages that are missing links to other pages are passing up free SEO score that can help their digital marketing efforts. Seek Social’s on page SEO specialists are well aware of this – and so wherever needed we’ll add such links to your page to make sure you don’t miss out!