Your Message, Your Way, Perfected for an Online Audience

At Seek Social, we always try to infuse each piece of content and each design that we create with your individual brand to make it truly yours. However – having done it ourselves we know that the process of defining your brand is something of a journey of self-discovery for your business, and in addition to our branding support services and general digital marketing expertise, if you need the Seek Social team’s help to guide you along that journey than we’ll be happy to oblige.

 

Unlike other digital marketing services that Seek Social offer – SEO or social media marketing for example – the headings below don’t really depict a ‘process’ from start to finish, rather an individual task that a Seek Social expert can perform to help you define and sculpt your brand as a whole. Some clients come to us with very clear ideas for each of these individual pieces of their brand, some have no idea at all, but most find themselves somewhere in-between. Wherever you may be though, it’s no problem to the Seek Social team – our experts, and the branding support services they can provide will ensure that your brand and your digital marketing content are depicted just right. Read on to find out exactly how we can help…

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More About Our Branding Support Services

Your logo is the visual representation of your brand. As such, it needs to be easily distinguishable and identifiable. And of course, a bit of style and design flair doesn’t hurt either! As part of the Seek Social suite of branding support services, our graphic design team can either work with an existing idea that you’ve already had, refresh an existing design that you may already be using, or come up with something completely new – the choice is yours!

This is typically one of the first content marketing services to deal with. It involves creating the overall look and feel of your project – be it anything from an individual advertising campaign to an overall business identity. When providing this type of branding support, we will be guided by having talked to you and finding out what values you want to portray and what makes your business tick. From there, we’ll work together to create a message that you love, and that we know will work as part of your overall digital marketing strategy.

The way you express yourself in your digital marketing or site content needs to be explored too. How you want to ‘come across’ to your audience needs to be nailed down, and that public voice needs to work in harmony with the other elements of your brand as a whole. However, this is just one more service that Seek Social can provide as part of our wider range of content marketing services.

Having a great tagline to work alongside your logo and your written digital marketing content really can do wonders for brand recognition, and with it, your digital marketing efforts and business as a whole. We can provide you with one as part of our branding support services!

In order for the visual components of your brand to be recreated over and over with consistency and success, the same colours, fonts and other ingredients need to be used each time. Seek Social can help you determine and define exactly what these standards are as part of our suite of content marketing services, thereby helping to ensure a cohesive look and feel across both print and digital marketing media.

This is important for building what is known as ‘brand equity’, and creating and developing your brand identity. When you choose our branding support services, Seek Social can help you perfect the art of staying on brand and on message on platforms like Facebook or Instagram, and avoid posting about things that ‘you the person’ likes or has opinions on, but that might hurt ‘you the business’.

Once the journey is complete and your brand identity has been fully established, the final piece of ongoing assistance provided by Seek Social as part of our branding support service offering involves helping you remain true to that brand identity – making sure that you deliver a cohesive message with all aspects of it, and that everything works together to move in the direction you want.