Social Media Marketing is where Seek Social got started. It is the acorn from which our mighty Oak tree of digital marketing is growing. In the really early days Seek Social was just two people, two laptops, and one social media marketing process. We believe that the fact that we survived to become the company you see today shows that our process works, and works well. We wouldn’t expect you just to take our word for it though, so before we introduce the Seek Social social media marketing process, why not have a look at our portfolio page and see what our other social media marketing clients have had to say about what we do?
In the subheadings below though, you’ll be taken through our complete social media marketing process, and each of the individual tasks involved in helping your digital marketing strategy take a big step forward:
Similar to how we begin our Search Engine Optimisation process, the first step for Seek Social when we begin working with a social media marketing client is to carry out a full audit of their existing social media content to see what’s working, what isn’t, and the impact of their current social media marketing efforts on the wider digital marketing strategy.
Following the audit, the Seek Social team will sit down with you and discuss what exactly it is that you want to get out of your social media marketing and digital marketing approaches. Taking on board what you tell us, together we’ll decide upon a set of metrics that matter to us, that will indicate whether or not we’re succeeding in our social media marketing and digital marketing goals.
After defining just what it is we want to accomplish together, the next step in the Seek Social team’s process is to decide how we’re going to do it. What platforms will we post social media marketing content to? What ‘voice’ will that content use? How often will we post, and when? Will specific platforms use a specific type of digital marketing content or market to a certain demographic? All of these questions and more regarding the exact nature and style of your content will be answered at this stage.
This is the point when the awesome creative types here at Seek Social are let loose to do their thing. The content writers will write some example posts designed to deliver what you’ve told us you want from your social media marketing content, and our graphic design team will get to work composing some images to go along with them. You will of course get to see these examples and feedback to us with any adjustments you’d like us to make to your content before any of it is posted… If you like what you see though (and we think you will!), those examples will be scheduled for posting, while we get on with creating more great digital marketing content for you in just the same vein!
One of the great things about digital marketing these days, is that you can market and sell to people in one fluid motion, all in the same place. To do this though you will need a webstore or some form of social selling setup so people can buy direct from Facebook, Instagram, or other platforms. Fear not though, as this is something that Seek Social can provide, and just like with your social media marketing content and other aspects of your digital marketing strategy, the solution we choose together will be the one that’s best for you!
Again, just as with our SEO clients, the final step in the Seek Social process is to evaluate what happens. Since times and tastes change, your social media marketing content might need to evolve over time too. Having a Seek Social team member on your side to monitor how your content and your social media presence is faring will ensure that you stay in tune with your audience, and don’t get left behind.
…And if you’d like to learn even more about this or any of the other digital marketing services that we provide, don’t hesitate to get in touch with us today! You can reach us using any of the contact details you’ll find on our ‘contact us’ page - or if you prefer, drop us a line on social media via Facebook, Twitter, or Instagram!