We’ve been helping our clients market products on social media and with PPC ads for years now. During that time we’ve been watching carefully as Instagram has evolved from a ‘place to share photos’ to a fully fledged marketing platform worth billions. With over 25 million active business profiles, Instagram is fast becoming one of the most influential online advertising platforms available today. In this blog post we’ll explore why Instagram paid ads are so effective, and introduce you to our range of Instagram paid advertising support packages that can help you get noticed on this popular platform!
Advertising on The Instagram Platform
Insta-marketing is a great way to grow your business. With the high engagement rate and ease of use, it’s no wonder that so many businesses are getting on board with Instagram ads.
Instagram paid ads are great for businesses of all sizes. No matter how big or small you are, there’s a place for you in this space!
When done right Instagram ads are easy to set up and manage – and once they’re set up, they run themselves! All you have to do is watch the clicks roll in!
The Three Types of Instagram Advertising
There are three types of Instagram paid ads:
In-feed ads. When you see an ad in your Instagram feed, it’s an in-feed ad. These appear above or below posts from the accounts you follow, and they often show up on top of your list if you have a lot of new content to scroll through. You can also see them when you search for keywords like “tacos” or “NYC.”
Stories ads. In 2018, Instagram rolled out Stories ads—you know those videos that pop up at the end of friends’ Instagram Stories? They’re actually paid advertisements! And just like regular Instagram Stories, they disappear after 24 hours (unless granted extended life by their creators). Because Stories ads look just like regular content when they first appear in someone’s feed, people might not realise at first that they’re advertisements instead of organic material from their friends’ Instagram stories.
In-app purchases and subscriptions linked to an existing account (e.g., magazine subscriptions).
Why Instagram paid ads work
Instagram is a visual platform.
The ads are highly targeted.
They are easy to set up and measure.
They cost less than other platforms such as Facebook or Google, but can still drive great results.
Introducing Seek Social's Instagram paid Ads Support Package
At Seek Social, we understand how important it is to get your Instagram ads right. Our support package will help you with the following:
Setting up up your ad campaign
Optimizing your ad campaign and priming it for success
Measuring the success of your Instagram Ads campaign – The goal of this phase is to ensure that you have a clear understanding of how well your ads are performing, which means we’ll be reviewing the data from each step of the process and providing actionable insights on how best to continue improving performance. This can include recommendations around changing targeting parameters or ad creative, ensuring that budgets are allocated appropriately based on performance data and more.
If you’re looking to make the most of your Instagram paid ads campaigns (and you should be), then our team of experts can help! In the paragraphs above we’ve covered everything you need to know about Instagram ads, and hopefully, it didn’t seem too overwhelming. Now that you know the basics, it’s time for you to jump in and get your hands dirty with a few campaigns.
If you’d like some support with it all though, again Seek Social stand ready to assist you. Our team of experts has a proven track record in running successful PPC campaigns for our clients and can assist you with Instagram paid ads as well as all your other digital marketing needs from start to finish. Contact us today to learn more about what we have to offer and put your questions to us, or check out some of our other services – such as web design & development, graphic design, content creation, or search engine optimization!