3 June 2021

Why Graphic Design Services Matter in Business

When done correctly, graphic design can certainly look great – I think we all know that. However, when used for business these images take on a greater importance – they become part of your marketing mix, your brand, and so on. For that reason, finding and using top quality graphic design services can have a big positive impact on your business’ success. There are a number of reasons why this is the case, and to illustrate that point, below the Seek Social team present our top 5 reasons why graphic design services matter in business – take a look!

Reason 1: It’s Your First Impression

Medical research has shown that the human brain processes visual information 40,000 times faster than it processes text, and that 90% of all the information it processes is visual information. ‘In the real world’ these numbers mean that when we look at something like a document or a piece of marketing material, the first things we make sense of are graphic elements like colours and pictures.

For your business, this means that it’s your graphic designs that make your first impression, and that statement alone should illustrate – at least in part – why finding expert graphic design services is important for your business. You only get one chance to make that impression as we all know, but here there’s another element in play too – if one of your competitors makes that first impression before you do, that could well end up costing you a potential client. The presence of this competitive element is yet another reason why finding good graphic design services for your business is important, but it also plays into our next point too…

Reason 2: Brand Recognition

The McDonald’s arches, the Nike Swoosh, the Apple….apple. None of these things involve any kind of text exhibiting a name, and yet you immediately know the companies which these symbols represent. This is brand recognition, and it’s another benefit that quality graphic design services can have for your business.

Because of the way the human brain works as we’ve described above, graphic design services have a huge role to play in this. You see and recognise those big yellow arches long before you’re able to make out the word ‘McDonald’s’ next to them – and as soon as you do, you’ve recognised the brand, you know you’re looking at something ‘McDonald’s’. Now we’re not saying that top quality graphic design services can get you instant worldwide recognition like this, because that just isn’t the case – however, finding those graphic design services is one of the crucial first steps on that road. With them, you can create your simple, instantly-recognisable logo and colour scheme – your version of the McDonald’s arches and that familiar red, yellow and white colour scheme – and once you have that, you’re well on your way to success.

Reason 3: Brand Values and Consistency

The images created by your graphic design service provider are of course a valuable marketing tool, but they can also tell a prospective customer a lot about your business (if you want them to – sometimes a lack of information and a lot of mystique can really get the hype train rolling, especially online – but that’s another story for another blog). Here today we want to point out that quality graphic design services can definitely extoll your brand’s virtues and message, and convey them to the people that see your marketing materials.

Another area where this can help your business is by giving your brand consistency. If prospective customers are constantly seeing the same colours, the same fonts, the same images and values on your marketing materials that they see on your website and at your physical locations too – not only can this help with brand recognition, but in addition it also reinforces your values. In turn, this makes it easier for people to ‘buy into’ your message, since the consistency indicates that you really believe in your message too, and that you practice what you preach.

Reason 4: Professionalism

In part by providing the consistency and brand values that we’ve talked about above, top-quality graphic design services like those you can expect from the Seek Social team bring an air of professionalism to your site, to your marketing materials and to your brand as a whole. That’s not to say that things need to look stuffy – we know that ‘grown up and professional’ doesn’t fit everyone’s brand, and that trying to force that style in a place where it doesn’t really fit won’t yield the results that both you and the Seek Social team want.

Instead, when we talk about ‘professionalism’ here, we’re talking about something more akin to ‘build quality’ in cars – that innate feeling of quality where you can just feel that no corners have been cut, and that something has been put together by someone with the right expertise, working with good materials.

Those same feelings and qualities can be seen and felt around your brand – particularly when it comes to your website and your marketing materials – and that’s why securing someone who can provide quality graphic design services is so important. Just like a sports car, a restaurant-quality meal, or a designer watch, graphic designs must be created out of several different individual components. Words, fonts, logos, icons, artwork, sizes, alignments, positioning – all of these come into play at some point, and because there are so many elements involved even the untrained eye can spot when something’s not quite right.

That means that if you want a top-quality result, you need to find someone who knows how to combine and adjust all of these elements to compose one single cohesive image, and who can provide excellence in execution. Don’t despair however, as thankfully you already have – Seek Social is the home of quality graphic design services in the north west!

Reason 5: It Works

If you – or whoever’s providing your graphic design services – can put all of these different elements together you’re well on your way to success. You’ll have a brand and a style that people recognise easily and that plays into and exhibits your brand’s values. You’ll also have a single cohesive message that you’re presenting to your target audience in a highly eye-catching way.

All of that means more exposure for your brand. When people see your marketing material or your website, they’re more likely to remember it, to be reminded of that cool flyer they saw when they spot one of your ads online, or connect the dots between the piece of email marketing they’ve just received and that really good-looking site they bookmarked last week. Finally, what’s the benefit of more exposure? Quite simply, more prospects, more conversions, and more success for your business!

The Last Word From the North West’s Home of Graphic Design Services

So, if you’ve ever doubted the enormous positive impact that good-quality graphic design services can have for your business, hopefully today’s blog has highlighted that it is an important part of any marketing approach, and that no business can afford to neglect it.

How do you go about securing top-quality graphic design services for your business though? Well, a great first step is to get in touch with the experts at Seek Social, and tell us about your business, the challenges you face, or the specifics of a project that you have coming up. We’re more than happy to provide any support that may be of use to you – from advice that’s personalised to your unique circumstances, to a full on rebrand from the ground up – and all of it with our graphic design experts at the helm. So, why not reach out to us via our contact us page today – and if you want to see some examples of our work beforehand, Instagram is the place to go!