Seek Social: Best Digital Marketing Company in BurySeek Social: Best Digital Marketing Company in BurySeek Social: Best Digital Marketing Company in BurySeek Social: Best Digital Marketing Company in Bury
  • About Us
    • Our Team
    • Careers
  • Case Studies
  • Our Services
    • SEO
      • Local SEO
      • On Page SEO
      • Off Page SEO
      • Ecommerce SEO
      • Global SEO
    • Web Development
    • Web Design
    • Data Science
    • PPC
    • Branding & Content
    • Graphic Design
    • Email Marketing
    • Social Media
    • Online Engagement
    • Online Training
  • Blogs
  • Contact Us
  • 0161 761 1800
  • About Us
    • Our Team
    • Careers
  • Case Studies
  • Our Services
    • SEO
    • Web Development
    • Web Design
    • Data Science
    • PPC
    • Branding & Content
    • Graphic Design
    • Email Marketing
    • Social Media
    • Online Engagement
    • Online Training
  • Blogs
  • Contact Us
  • 0161 761 1800
FREE SITE AUDIT
BACK TO NEWS
22 March 2019

Growing Your Instagram Community and Engagement Rate

If you’ve been a regular reader of our blog then you’ll know just how proud Seek Social are of our Instagram page.  In short, we feel that if you like our Instagram page, you’ll like us. As a result, our Instagram community (and its engagement rate) are very important to the Seek Social team. We want both to be as big as we can make them. In making that effort we’ve found and developed a number of techniques that you too can use to boost your own Instagram community and client engagement on the platform, and we’re happy to share those with you now…

 

Firstly, reply to comments thoughtfully

The best way the Seek Social team have ever had client engagement explained to us involves seeing social media as a busy bar. Each of your prospective customers is that dusky, mysterious beauty in the corner that’s caught your eye. You want to go and introduce yourself, but say the wrong thing and it’s all over before it’s even begun. What would you do in that bar? Charge straight in LOL’ing like a madman? Or would you take a moment, think about what you could say that would get them to say something back (sparking a conversation), and THEN make your move? Exactly.

 

Ask questions

The best and easiest way to get client engagement is to ask for it! Think how many times you’ve been asked for directions, if you want a brew, what time it is etc. Now, how many times have you instinctively given an answer? Yup, us too, and people do the same thing on social media. All of those answers count as client engagement for you, and will boost your engagement rate! If you’re new to this then start small… Take a look at your Instagram community for designs or images you like and ask the creator simply ‘how did you do it?

 

Always include a call-to-action

The Seek Social team will all admit to ‘liking’ something once or twice purely because we were asked to. And that’s precisely WHY people ask! By using a call to action you’re not ‘begging’ your Instagram community to help you out… You’re reminding them that you value their opinion and that they have the option to provide it. In many cases they’ll be happy to as well. Remember, that communication – which counts as client engagement for you – is also a chance for them to interact with someone whose content they enjoy. Think of it as a scaled-down version of them meeting their favourite singer, or sports star…

 

Engage with your own Instagram community

Just like in business, it’s not enough to get people ‘through the door’, you need to give them a reason to come back time and again. Great content – such as the content Seek Social can provide – is part of that, but you won’t see much improvement in your engagement rate if that’s all you have to offer. You need to get out there, get to know your followers, and make time to talk to them. It’s about showing that you appreciate them as much as they do you, and appropriately, giving them the kind of posts and client engagement that you’re looking for can often lead to the favour being returned on your page, not only by your followers but by their followers too. Again, all of that will improve your client engagement, engagement rate, and very probably your Instagram community itself too! Speaking of which…

 

Recruit new community members

In order to continually grow your engagement rate you need to be continually recruiting new members to your Instagram community. The way to find new targets for client engagement is by using hashtags. Find out where your fans hang out and go there yourself, offering feedback and comments. Build conversations just as you would on your own page from there, and remember – you’re giving the other creators the exposure that they want on Instagram too, so don’t be shy! Whatever you put must appear ‘organic’ though – generic one- or two-word posts might give the reader the impression that you’re only after likes and follows, or worse, that you’re a bot – so be honest, offer insight where you can, and avoid posts that are easily replied to with likes or emojis.

 

So there you have it, Seek Social’s top five tips for client engagement, and growing your engagement rate on Instagram. Don’t forget though, if you want some more expert advice on all things social media, web design, SEO and more get in touch with the Seek Social team by calling 0161 761 1800, or visiting our office at 151 The Rock, in Bury!

Post Views: 1,142
GET IN TOUCH WITH THE EXPERTS

Written By TAdmin
Ways to Increase Engagement on Social Media

Top 5 Ways to Increase Engagement on Social Media for Your Business

Top 5 Ways to Increase Engagement on Social Media for Your Business

A big part of what Seek Social does for our clients – and of course, ourselves – is to find ways to increase engagement on social […]

READ MORE
On the left, a light bulb with the illuminated filament reading 'SEO'. To the right Text in neon lighting reading 'Seek Social's WordPress SEO for Beginners - Part 1'

WordPress SEO For Beginners With Our SEO Expert Team – Part 2!

WordPress SEO For Beginners With Our SEO Expert Team – Part 2!

READ MORE
twitter engagement

Using Active Engagement to Take Your Twitter to The Next Level!

Using Active Engagement to Take Your Twitter to The Next Level!

READ MORE
A colourful image with a picture of a team working on marketing and analytics with text reading "Fantastic keywords and where to fin them" Need Seo in bury blog

Need SEO in Bury? Then call Seek Social!

Need SEO in Bury? Then call Seek Social!

READ MORE
google analytics 101 part 3 customisation seek social

Google Analytics: A Step By Step Guide by Your SEO Expert – Part 3!

Google Analytics: A Step By Step Guide by Your SEO Expert – Part 3!

We love a good trilogy in the Seek Social office, so our SEO expert team have decided to return with yet more information designed to help […]

READ MORE
An image of a orange background with a megaphone near the bottom left corner and some text around it reading "Seek Social talks SEO. Part 3 - Social optimisation"

Seek Social Talks SEO, Part 3 – The Link between Social Optimisation And SEO

Seek Social Talks SEO, Part 3 – The Link between Social Optimisation And SEO

READ MORE
instagram marketing

Instagram And Influence Marketing – Key Questions For Your Business

Instagram And Influence Marketing – Key Questions For Your Business

If you’re part of the YouTube generation, then you’ve no doubt heard the term ‘influencer’ being bandied around. Certainly any decent social media company in the […]

READ MORE
LinkTree

Linktree Lets Your Instagram Bio Branch Out!

Linktree Lets Your Instagram Bio Branch Out!

When the Internet Gods created Instagram, they decreed that ‘there shall only be one link on your profile’. That’s always seemed a bit draconian to the […]

READ MORE
a cheerful looking man on a pink background next to text reading 'what Seek Social is thankful for this year'

What our Social and Digital Marketing Agency is thankful for this year

What our Social and Digital Marketing Agency is thankful for this year

The social and digital marketing pros at Seek Social talk you through some of the things that we're thankful for this year, and which help us do our jobs well!

READ MORE
brand attributes how important are they? seek social ltd blogs

Brand Attributes: How Important are They?

Brand Attributes: How Important are They?

READ MORE
Instagram Insights

Getting the most from Instagram Insights

Getting the most from Instagram Insights

The Seek Social blog returns to our spiritual home of Instagram today, with another set of five social media tips that will help you use Instagram’s […]

READ MORE
A light blue arrow against a dark blue background, with bold text reading 'Google Search Console, Part 2' in other hues of blue on either side of the arrow

Google Search Console With Your SEO Expert – Part 2

Google Search Console With Your SEO Expert – Part 2

Welcome to part 2 of Seek Social’s beginner’s guide to Google Search Console! If you missed the initial setup tutorial we presented in part one, now […]

READ MORE
A starry background, black with white speckles (stars). The foreground is a broken, light blue Block capital text of SEEK SOCIAL. Underneath, in the same colour but full words reading the next generation.

Bury’s Top Social Media Company – Helping The Next Generation!

Bury’s Top Social Media Company – Helping The Next Generation!

READ MORE
a magnifying glass enlarging 3 question marks, next to text reading 'how do I find an SEO expert near me?'

How Do I Find an SEO Expert Near Me?

How Do I Find an SEO Expert Near Me?

We’ll start today’s blog by sharing one of the questions that we here at Seek Social hear pretty regularly on Facebook, on Twitter, or from a […]

READ MORE
tips for youtube and social media video blog image seek social ltd

Seek Social’s general tips for YouTube, and social media videos

Seek Social’s general tips for YouTube, and social media videos

We continue our look at all things video this week, bringing you another batch of tips for YouTube. We’ve already covered setting up your channel and […]

READ MORE
cropped-cropped-SeekSocial-Logo-Large-1024x189-all-white-300x55

London ♦ Manchester ♦ Nottingham ♦ Essex ♦ Bury ♦ Derby ♦ Leicester ♦ Birmingham ♦ Liverpool ♦ Bristol ♦ Blackpool ♦ Newcastle ♦ Preston ♦ Bolton ♦ Hampshire ♦ Glasgow

FOLLOW US


© 2022 Seek Social Ltd.

  • Our Team
  • About Us
  • Our Blogs
  • Contact Us
  • Careers
  • Privacy Policy
  • Cookie Consent
  • GDPR Statmemt
  • Anti-Slavery Policy
  • Environmental

19 Broad St, Bury,
Bl9 0DA, Great Britain
0161 761 1800
hello@seeksocial.co.uk

ATOL-New-2
  • Sign in

Forgot your password?

Lost your password? Please enter your email address. You will receive mail with link to set new password.

Back to login