29 March 2019
Seek Social’s Essential Tips For Customer Engagement on Facebook
Facebook defines the term ‘Social Media’, and these days it has become an essential part of any business setup. However, using Social Media for business is somewhat different from using it in your private life. On your personal account you’re probably only really interested in the reactions of the people you know. However, on your business account you need to be interested in everybody, and you need to be worried about things like Facebook engagement, page traffic, conversion rate, post effectiveness and more. It really can seem a world apart from ‘regular’ Facebook. There’s no need to worry though… Seek Social are here to present you with six essential tips for generating customer engagement on Facebook!
Post when your fans are online
When using Facebook, or any Social Media for business, you need to post when your fans are online. The Seek Social team know that that might seem like a bit of a no-brainer, but a key factor for driving customer engagement is to not get lost in the shuffle. You want your fans to receive your content ‘hot off the press’ so it spends at least some time at the top of their feed (and so they get a notification to remind them that it’s there). For that to happen they need to be online already when you post. Facebook insights is a key asset here, as it will show you just when your fans are most active and when Facebook is primed for providing you with customer engagement.
Respond to Everyone
When employing Social Media for business purposes, all customers are equal – so you need to treat them that way. If you only respond to certain types of posts or certain people, the others will notice. Seek Social would advocate the practice of responding to everyone. Not every post needs to be a novel, but each response opens the door to yet more customer engagement with that person by beginning a conversation.
Include a Call to Action
Just like the Seek Social team said last week in our post on boosting your Instagram page, people are more likely to do something if you’re pro-active and simply ask them to do it. The same rule applies with Facebook engagement. So, prompt them to leave that like or comment, remembering that it’s not an act of desperation. It’s a reminder to your fans to do something they probably already want to do.
Recycle High Value Posts
There’s nothing wrong with re-using an idea or a post if it has proven to be a success. After all, the golden rule for media has always been ‘Give the people what they want’, and if a post was successful, clearly it was what your audience wanted! You can’t do this every day of course, but it’s fine to dip into your archives and pull out a gem from the past every so often to boost your Facebook engagement!
Holidays are one of the first things the Seek Social team looks at when planning out our future content. Even when you’re using your Social Media for business, your customers know that you don’t live in a vacuum. Christmas, New Year, Easter etc. all still happen in your world as well as theirs, and create great talking points at the relevant times of year. Lesser-known or more whimsical holidays are also great for breaking your usual routine. They offer something a little different, and create a new and interesting angle for customer engagement.
The posts you make on Social Media for business purposes will generate more customer engagement if there is some ‘value’ to them. Seek Social learned that the hard way ourselves back in the day! That value could be new knowledge of some description, a call-to-action, a joke or motivational quote to lift their spirits, or an opportunity to provide feedback (and Facebook engagement) and have their voice heard… In fact, the ‘value’ is anything that leaves your audience better off in some way after reading your post. Finally, don’t forget that customer engagement will still come your way even if you’re just the middle-man. Passing on posts from elsewhere to your audience is fine – just remember to properly credit the creators in this case!
And there you have it! Of course the Seek Social team will be sending more tips your way via our blog when we can, but if you can’t wait that long, it’s not a problem… We’re happy to provide you with personalised advice anytime! Just pop in and visit us in person, or get in touch with us via our own Facebook page!