Seek Social: Best Digital Marketing Company in BurySeek Social: Best Digital Marketing Company in BurySeek Social: Best Digital Marketing Company in BurySeek Social: Best Digital Marketing Company in Bury
  • About Us
    • Our Team
    • Careers
  • Case Studies
  • Our Services
    • SEO
      • Local SEO
      • On Page SEO
      • Off Page SEO
      • Ecommerce SEO
      • Global SEO
    • Web Development
    • Web Design
    • Data Science
    • PPC
    • Branding & Content
    • Graphic Design
    • Email Marketing
    • Social Media
    • Online Engagement
    • Online Training
  • Blogs
  • Contact Us
  • 0161 761 1800
  • About Us
    • Our Team
    • Careers
  • Case Studies
  • Our Services
    • SEO
    • Web Development
    • Web Design
    • Data Science
    • PPC
    • Branding & Content
    • Graphic Design
    • Email Marketing
    • Social Media
    • Online Engagement
    • Online Training
  • Blogs
  • Contact Us
  • 0161 761 1800
FREE SITE AUDIT
BACK TO NEWS
23 March 2020

Social Media Marketing & Coronavirus: How Is COVID-19 Affecting Our Industry?

Coronavirus is all over the news these days, and rightly so. As we write this the UK is bracing itself for the thick of our country’s outbreak. Of course, we all know that China, Iran, and Italy have individually been the worst-hit countries. However, in global industries like social media marketing and search engine optimization borders and physical distance mean little. We in the I.T. sector are more used to dealing with computer viruses, but coronavirus shows that a biological one can still have a massive impact on our lives. Today the Seek Social blog analyses the impact of COVID-19 on search engine optimization, social media marketing, even digital marketing and business as a whole… So join us today as Seek Social and our SEO expert team take stock of the situation.

 

SEO Concerns:

COVID-19 is the big news story right now, and quite understandably it’s on people’s minds a lot. This is showing in their search trends, and indeed the search engine optimization industry. In general search volume is down across the board. However, our SEO expert team note that the only terms bucking this trend are ones relevant to COVID-19. Data from Uberall shows that non-branded searches related to either coronavirus or associated medical products are experiencing a major upturn, something which has been the case since mid-February.

 

A Facebook business page displayed on a desktop monitorSocial Media Marketing & Ecommerce Concerns:

Social distancing and self-isolation measures are now in place in many countries across the world. These measures mean that even something as mundane as doing the weekly shopping can become challenging. An abundance of caution will lead a lot of people to stay at home and do their shopping online. Our digital marketing, Ecommerce and SEO expert team therefore make the following recommendation… Moving resources away from your brick-and-mortar store and into social media marketing and online sales could help you get through the offline downturn.

Despite our comments in the SEO section above, increasing your search engine optimization budget is also a good idea. If online storefronts are set for a boom, our SEO expert team know that to benefit from that boom your storefront needs to be ranking as well as possible. The only way to ensure that happens is by spending on search engine optimization. Also important is finding an SEO expert company like Seek Social to work on your behalf… That way you can be sure that you’re using your money wisely and getting the best return-on-investment.

 

Business-To-Business Concerns:

The social distancing, self-isolation and abundance of caution that we mentioned above are also having an impact on the B2B market. People are cancelling face-to-face meetings, and many exhibitions and networking events are being cancelled or moved online for the foreseeable future. Businesses often allocate a large chunk of their budget to attending such events – and if these events aren’t happening, you could use that money online too.

 

How can Ecommerce Help?

A pink plastic shopping cart laying atop a laptop keyboard.COVID-19 is already a part of life, and sadly it should be around for several weeks (if not months). Businesses need to adapt to keep trading, not only for themselves and their employees but for the world economy too. Take it from the SEO expert team at Seek Social… If coronavirus is threatening your traditional methods of business, taking things online and making the most of things like online meeting rooms and social media marketing is your best option in times like these.

We’re not saying that doing business online can completely replace the income you’d see from your traditional methods…  Nevertheless, right here right now it’s the best, most reliable, and safest alternative we have. Coronavirus doesn’t really affect the internet as a place of business… The internet isn’t subject to quarantine, social distancing, or travel bans… It cannot catch or transmit COVID-19, and by-and-large the pandemic has not had an effect on internet access.

 

So, what do you need to do to make the switch to online?

The first thing is to set yourself up with some way of making sales online… For example: a webstore on your own website, or your social media page. Then, you need to perform good search engine optimization to ensure that you’re as visible as possible online. Social media marketing and increasing social content engagement can help you stay in touch with your customers, while instant messaging services like WhatsApp and video conferencing platforms like Zoom stand in for your networking events and face-to-face meeting facilities.

We can do this, folks – the tools to keep going are out there. And if you need some help getting your online presence, social media marketing or search engine optimization ready, call the digital marketing and SEO expert team at Seek Social, on 0161 761 1800. Alternatively, you can also reach out to us via Facebook or Twitter.

Post Views: 1,324
GET IN TOUCH WITH THE EXPERTS

Written By TAdmin
seo optimisation

Seek Social Talks SEO Optimisation, Part 2!

Seek Social Talks SEO Optimisation, Part 2!

READ MORE
White text on a blue woodgrain background, reading 'Facebook marketing tips for 2021!', with the Facebook logo encroaching on the left-hand side.

12 SMM Tips For 2021, With A Top Social Digital Agency!

12 SMM Tips For 2021, With A Top Social Digital Agency!

Even though your social media marketing experts at Bury’s best social digital agency can hardly believe it, 2021 is not that far away now. If you […]

READ MORE
a monochrome background of 2 mac monitors, a laptop and a phone behind text reading 'Seek Social Presents: Google Analytics 101 Part 2'

Google Analytics: A Step By Step Guide by Your SEO Expert – Part 2!

Google Analytics: A Step By Step Guide by Your SEO Expert – Part 2!

Your SEO expert promised you more great Google Analytics content, and now it’s time for us to deliver on that promise. Last time we went through […]

READ MORE
Instagram Insights

Getting the most from Instagram Insights

Getting the most from Instagram Insights

The Seek Social blog returns to our spiritual home of Instagram today, with another set of five social media tips that will help you use Instagram’s […]

READ MORE
LinkTree

Linktree Lets Your Instagram Bio Branch Out!

Linktree Lets Your Instagram Bio Branch Out!

When the Internet Gods created Instagram, they decreed that ‘there shall only be one link on your profile’. That’s always seemed a bit draconian to the […]

READ MORE
A woman reading a book titled 'What Would Google Do?' next to white text on a blue background reading 'Google Search Console'

Google Search Console With Your SEO Expert – Part 1

Google Search Console With Your SEO Expert – Part 1

In our latest blog mini-series the SEO expert team at Seek Social have been presenting an in-depth guide to Google Analytics, but GA isn’t the only […]

READ MORE
Local Search Exports break down Local SEO Dark theme colour Twitter | Seek Social Ltd

Local Search Experts Break Down Local SEO | Seek Social

Local Search Experts Break Down Local SEO | Seek Social

In this blog, the local search experts at Seek Social explain what local SEO is, how to do it right, and how we can help you achieve that goal - take a look!

READ MORE
A woman in a white lab coat bearing the Google logo types on a laptop while standing. Text to her left reads 'Google Search Console With Your SEO Expert - Part 3'

Google Search Console With Your SEO Expert – Part 3

Google Search Console With Your SEO Expert – Part 3

Seek Social are back with another great blog for you this week – and just like we did for Google Analytics a few weeks ago, this […]

READ MORE
A image of a yellow background with two robots greeting each other and text to the right of them reading "Meet Seek Social's new robots team members"

The Number One Digital Agency In Bury Goes From Strength To Strength!

The Number One Digital Agency In Bury Goes From Strength To Strength!

Who Shot Mr. Burns… Who Shot Dirty Den Watts… Who Shot J.R…. They all pale in comparison to the mystery that the top digital agency Bury […]

READ MORE
A smartphone showing the Twitter logo against a black background, next to white text reading 'social media marketing on Twitter 2020'

Social Media Marketing on Twitter – 6 Top Tips for 2020!

Social Media Marketing on Twitter – 6 Top Tips for 2020!

We’ve done Facebook…. We’ve done Instagram… So, now it’s time for the little blue bird’s time in the spotlight. Yep, this week Bury’s number one digital […]

READ MORE
An image of a ruler balancing on a rubber with some text reading "measuring your social optimisation and SEO success"

Seek Social Talks SEO: Part 4 – Measuring Your SEO & Social Optimisation Success

Seek Social Talks SEO: Part 4 – Measuring Your SEO & Social Optimisation Success

Summary

READ MORE
a magnifying glass enlarging 3 question marks, next to text reading 'how do I find an SEO expert near me?'

How Do I Find an SEO Expert Near Me?

How Do I Find an SEO Expert Near Me?

We’ll start today’s blog by sharing one of the questions that we here at Seek Social hear pretty regularly on Facebook, on Twitter, or from a […]

READ MORE
Text reading 'finding an SEO expert near me: What happens next?' on a violet background. The O in SEO is a gear, and there are bar charts and targets present un the background.

So You’ve Found Your ‘SEO Expert Near Me’ – What Next?

So You’ve Found Your ‘SEO Expert Near Me’ – What Next?

READ MORE
A red background banner with various bits of text reading "YouTube, A whole new world away from the most viewed page. I promise you're not dreaming"

How to Advertise on YouTube Successfully?

How to Advertise on YouTube Successfully?

We must have been bitten by the video bug at Seek Social because following on from last week’s post about our new Livestream, this week we’re […]

READ MORE
Ways to Increase Engagement on Social Media

Top 5 Ways to Increase Engagement on Social Media for Your Business

Top 5 Ways to Increase Engagement on Social Media for Your Business

A big part of what Seek Social does for our clients – and of course, ourselves – is to find ways to increase engagement on social […]

READ MORE
cropped-cropped-SeekSocial-Logo-Large-1024x189-all-white-300x55

London ♦ Manchester ♦ Nottingham ♦ Essex ♦ Bury ♦ Derby ♦ Leicester ♦ Birmingham ♦ Liverpool ♦ Bristol ♦ Blackpool ♦ Newcastle ♦ Preston ♦ Bolton ♦ Hampshire ♦ Glasgow

FOLLOW US


© 2022 Seek Social Ltd.

  • Our Team
  • About Us
  • Our Blogs
  • Contact Us
  • Careers
  • Privacy Policy
  • Cookie Consent
  • GDPR Statmemt
  • Anti-Slavery Policy
  • Environmental

19 Broad St, Bury,
Bl9 0DA, Great Britain
0161 761 1800
hello@seeksocial.co.uk

ATOL-New-2
  • Sign in

Forgot your password?

Lost your password? Please enter your email address. You will receive mail with link to set new password.

Back to login