14 March 2022
The Ecommerce SEO Agency UK Businesses Trust Talk Ecommerce SEO…
Search engine optimisation (the art of getting your website to rank well on search engines like Google) can provide the best return on investment (ROI) of any marketing technique. In order to ensure that it does so, you should turn to Seek Social – the leading ecommerce SEO agency UK businesses call when they need results. Read on to find out why!
Why do you need ecommerce SEO?
The rapidly changing nature of the Internet creates a highly competitive digital marketing landscape. Due to this competition, digital marketing has become a critical asset in the current business climate. Ecommerce SEO is part of the digital marketing industry, and as such it’s impacted by that high level of competition. Because of this impact, it’s exceedingly important that you get your Ecommerce SEO done right, and the best way to do that is to talk to Seek Social – the ecommerce SEO agency UK businesses trust to help them rank well, and a specialist in the field of digital marketing.
Ecommerce SEO can be undertaken internally if you really want to – you don’t need any specialist equipment as such, just a standard PC or laptop and an internet connection. However, as you might expect, it’s more likely to be effective if you put industry experts in charge of it – and again, there’s none better than Seek Social – the leading ecommerce SEO agency UK based companies have available to them.
What is ecommerce SEO?
Ecommerce SEO is a unique discipline – part SEO, part online advertising, part content marketing – but in the online business world it is an important part of your business website. How well your ecommerce SEO is done will essentially determine how likely your product pages are to rank when people search for such items online. Though it’s not the only one, this is the main reason why its important to have the knowledge and expertise of an ecommerce SEO agency UK businesses trust on your side – ideally before you start too.
As the ecommerce SEO agency UK based companies can rely on, we know that ecommerce SEO is made up of the following four basic elements:
1. Title tag
The title tag is displayed in the title bar of the user’s browser, and the big blue link when the page is returned in search engine results. This element is important because it’s part of the first impression people make of your website. Adding the page keyword to your title tag is vital to both successful ecommerce SEO and search engine indexing.
2. Page content
Any SEO agency – not just the ecommerce SEO agency UK businesses can rely on to deliver results – should tell you that adding some keywords to your page’s content is a key step in any form of SEO, as it reaffirms ‘what the page is about’ for a search engine. In addition to the body text itself it’s also wise to use keywords in the description of the page and certain other key places to attract the attention of both search engines and people to your page. Doing this correctly may appear to be a bit of a dark art, but Seek Social – the leading ecommerce SEO agency UK based companies have at their disposal, are experts in on-page optimisation – you can trust us to get this right for you!
3. Meta data
Alongside your title tag, your meta data will also be seen by users when a search engine includes your page on one of its results pages. As such, the experts here at the leading ecommerce SEO agency UK entrepreneurs trust to deliver great results know that it’s incredibly important that these small pieces of text be done correctly. We understand that because they don’t appear on the page itself, it can be easy to overlook them or deem them ‘less important’ – but ask any member of our SEO team and they’ll tell you just how big of a mistake this is.
4. Link structure
Showing Google and the other search engines that your site is home to a range of both merchandise that people want to buy, and quality content that’s useful and relevant to prospective customers will help your ecommerce SEO efforts bear fruit. The way you do this is by creating a good interlinking page structure, where all of the quality resources and products on your site link out to each other, as well as trusted external sources of information. Do this, and the best ecommerce SEO agency UK businesses can turn to know that you’re on the right track to success!
The importance of good content writing
We’ve mentioned above that having quality, well written content will matter for ecommerce SEO. Content creation, content optimisation and proofreading are all skills that will need to be displayed at a high standard to ensure the success of an ecommerce site, but thankfully this is another part of ecommerce SEO that can be successfully outsourced to a specialist company such as Seek Social – the expert ecommerce SEO agency UK businesses can trust.
However, speaking as a leading ecommerce SEO agency UK businesses can trust to deliver results in this area, we also know that content creation is not something that everybody can do. Here at Seek Social we have several web-savvy individuals who can build great websites with all the functionality the client needs – but they aren’t our copywriters. We have a dedicated team of creatives for that as it’s a specialist skill – you have to know how to be able to both write well AND satisfy the needs of the search engine algorithms in order to create content that will work.
Ecommerce SEO strategies
Once you have your ecommerce SEO strategy planned out, you’ll need to work with it on a daily basis. Don’t expect results overnight with ecommerce SEO. Just like any type of marketing, it takes time and effort to get great results.
Ecommerce SEO is a never-ending process, especially when you rely on the internet for your business. Keeping your website alive with fresh content is an important part of optimising it. In addition to that, you should continue to work on your conversion rates as this is the most valuable statistic for your business.
You should also familiarise yourself with the term “SEM” or Search Engine Marketing. This is the process of advertising, promoting and marketing your Ecommerce website through a variety of online advertising media such as search engines, display advertising, email marketing, and other similar techniques. This is not, strictly-speaking, ecommerce SEO – but ecommerce SEO is closely related to these techniques and they are often used together.
How can Seek Social help with this?
Without results from ecommerce SEO your online business may well start to suffer. You could face a number of problems – for instance your website may not be getting enough visitors to convert into customers, or your conversions may be too low to turn a profit. It’s not enough to understand WHAT your problems are though – the top ecommerce SEO agency UK SME’s look to for support know that it’s also important to understand WHY you’re having these problems.
To get the most from ecommerce SEO, it helps to stay in the mind of your customers as you are planning your online store. Do some research to find out what people are looking for when they search for products or services in your industry. This research should inform your keyword research for ecommerce SEO, as well as have an influence on your store’s look and layout.
Seek Social’s analytics knowledge and SEO auditing prowess can help you nail down the problems your unique business faces, and develop strategies and tactics that can overcome them and deliver success. In addition, because we know that ecommerce SEO is an industry that’s constantly changing, we stay on top of things with diligence – we’re constantly re-auditing and re-evaluating our approach so that our methods aren’t outdated or surpassed.
Contact us today to get your FREE SEO audit from the ecommerce SEO agency UK businesses trust to deliver results, or follow us on Facebook, Twitter and Instagram for more expert ecommerce SEO knowledge!
