Seek Social - The UK's SEO Optimization Expert

What is SEO?

SEO stands for Search Engine Optimization – a collection of techniques designed to increase the volume or quality of traffic to a website from search engines. SEO is not a single technique but a collection of techniques that help you achieve success in digital marketing. In most cases, it certainly helps you achieve it.

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Local SEO

If your business is looking to market itself in a specific geographical area, then you need Local SEO. The team at Seek Social are experts in this area, and the people you want to guide and implement your Local SEO strategy. For more details on how we can help you be the biggest fish in your local pond, click here!

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On-Page SEO

On-Page SEO is the art of amending and refining a given webpage’s content to ensure that search engines can understand it’s topic and message easily, and rank it highly for appropriate search terms. Click here for more details on how our team of trained SEO professionals can help you make sure that every piece of content and page is ranking well and working hard for you!

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Off-Page SEO

Off-page SEO is about improving your site’s standing on the wider internet, the opinion that search engines have of your site, and as a result, where they rank it in their listings. For more details on how the experts at Seek Social can help make sure that your site keeps its good name, and uses it to rank well, click here!

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What Does An SEO Expert Do?

So, SEO is the process of improving your website to make it more visible to search engines. The work that brings about this improvement is carried out by SEO professionals. These professionals perform keyword research for you and then proceed to carry out on page SEO tasks such as text optimization, web snippet composition, internal link structure construction and more. They also carry out off page SEO tasks such as link building, toxic link disavowal and guest blogging among others. In addition to all these tasks they also do an extensive amount of research on industry developments so that they can stay up-to-date with what their clients are looking for in the market today or tomorrow!

The best thing about hiring a true expert is that they will have formal qualifications in the field, which gives you the peace of mind of knowing that not only do they have the skills needed to do the job well, but that those skills have been verified by an independent third party too!

Who Are Seek Social, and Why Are We Experts In This Area?

Seek Social is a full-service digital marketing agency based in Bury, Greater Manchester. We’ve been operating since 2015 and in that time we’ve helped clients of all shapes and sizes and from all kinds of industries find success online. Click here for more on our story so far!

We are SEO experts because we do everything listed above – but more than that, we are also a Google Partner, with multiple Google-certified SEO professionals in our team. Our approach to SEO uses a wide range of proven processes and methods every step of the way (from content creation through to link building) which means that everything we do is informed and backed up by real world data. This data-driven approach means there’s no guesswork or ‘hunches’, only concrete facts about how your site performs against others on search engines like Google or Bing.

The Different Types Of SEO

There are three main types of SEO: Global, Local, and Ecommerce SEO.

Global SEO is SEO done to affect the ‘global’ (i.e. default) rankings pages for a given keyword or phrase. When most people talk simply about SEO, global SEO is what they are referring to.

Local SEO is SEO done to affect the local rankings pages in a given geographical area.

The work done for local and global SEO is basically the same in terms of tasks – you’ll still need to research keywords, build content, optimize images, and so on. What changes here is the kinds of keywords that are used – pages targeting local SEO will mention the places they’re interested in more often.

Why might you choose local SEO when you can already compete globally by default? Because it is easier to earn a top ranking on a local scale than a global one – you only have to be the biggest fish in your pond, rather than in the whole ocean.

Ecommerce SEO is the process of optimizing your product and store pages so that they rank higher in search results.

When done properly, good Ecommerce SEO leads to a better ranking for the pages from your store, which means that when people are searching for a specific product, but don’t have a specific place in mind that they want to buy from, they are more likely to gravitate towards the pages at the top of the results that they see.

If you can be one of those pages, you’re more likely to earn their business, and the higher you rank, the more traffic and sales you will earn.

What A High Ranking on Search Engines Means For Your Business and Digital Marketing Efforts

What Good SEO Means For Your Website

An important goal of any business is to rank higher in search results. And this can be accomplished by having a strong, well-optimized website. Good SEO can also help you attract more visitors to your site, which gives you a better chance at converting those visitors into customers. And if done correctly, it will give you an advantage over competitors who do not keep up with the latest trends and developments in search engine optimization.

One way that good SEO helps improve your chances of appearing in Google’s universal search results is by using schema markup on pages where there are relevant facts about products or services listed directly on a page itself (such as product reviews).

What Good SEO Means For Your Business:

Good SEO can help you to:

Increase traffic to your website. You will be able to attract more potential customers and increase the number of visitors who click on links leading to your site.

Increase customer engagement. Good SEO leads to higher conversion rates, which means that people are more likely to buy from you when they visit your site compared with a competitor’s site.

Increase customer loyalty and brand awareness by providing information about products in an easy-to-use format that is accessible on any device or platform, allowing customers access 24/7 anywhere in the world (including mobile devices).

What Good SEO Means For Your Wider Digital Marketing Efforts

SEO is a critical part of your digital marketing strategy. It can help you really pull everything together. Your PPC, SEM, SMM, and more can all be boosted by good SEO reach new customers – helping you to retain existing customers and keep them happy, improve brand awareness and maintain relationships with existing customers.

In addition to high-quality content on your site, it’s important to ensure that the search engines can crawl and process the content on your site effectively so they can index it properly. This is where we come in!

A Note On PPC

PPC ads are an excellent way to get your business noticed, and if you have the budget, they can be a great way to complement your SEO efforts. Many of the skills involved in providing good SEO also apply to successful PPC campaigns, and Seek Social has an in-house team of experts who can help you with this.

The Other Digital Marketing Services Seek Social Offer

Seek Social also offers a range of other digital marketing services that can help you achieve your business goals.

PPC & Email Marketing Support & Campaign Management
Social Media
Analytics & Data Science Support
Web Design
Web Development

These services may be valuable to you if you don’t have an in-house team or need help with any aspect of your online presence—whether it’s an entire website, individual pages, or just one element of the site such as its design. Seek Social can provide this assistance either through hiring them directly or by providing advice and guidance on when to use experts in other areas such as web development.


If you’re struggling to keep up with the changes in SEO, or if you need a fresh approach, we invite you to get in touch. We’re always happy to talk about our services, and we can help set up a free consultation for anyone who wants one. If it sounds like Seek Social could be the right fit for your business or website, get in touch with us today via our contact us page, Facebook, or LinkedIn.