The UK's Best SEO Service from Seek Social
SEO prep & how we can help with it
A Seek Social digital marketing & SEO expert will always begin any new digital marketing or optimisation project with a full evaluation and audit of your current site. This lets us (and you) see what is, or is not working in the here and now. It gives everyone involved a benchmark against which progress can be evaluated, and lets the Seek Social team put together a task list and prioritise tasks that will yield larger benefits over shorter timeframes.
Search engines work by having software ‘read’ your site, looking at the words you use to determine what a given webpage is about. This is done using software known as a web crawler, and the more this software notices a given phrase, the higher you will rank when someone searches for that phrase. As a result the words you use are crucial to how your site ranks, and that’s where ‘keyword research’ comes in.
Good quality keyword research – like you can expect from the Seek Social team – helps an SEO professional really understand what the customer wants to see when they’re looking for a specific term or thing online, and as a result, what they need to be talking about on their page concerning that thing in order to get a high organic search ranking for that term.
The types of SEO & how they boost your ranking
Global SEO is the default ranking method for search engines, and when people talk about “SEO” in general, they’re usually referring to global SEO. As the name might suggest, Global SEO is therefore work undertaken to improve your position in these global rankings for the keywords that matter to your business, industry and audience If you’re looking to get started with your first SEO campaign, global SEO is always a solid place to start – but, depending on your business and your overall digital marketing strategy, you may also want to consider local SEO, which we’ll talk about next.
If you are a small business, one of your priorities should be to improve your local search ranking. If that is the case then your Seek Social SEO expert can work towards this goal by prioritising keywords that include an element of geolocation… for example ‘takeaways near me’ or ‘plant hire in London’.
Even if yours is a larger business, if you’re looking to market yourself to a target market in a specific geographical area, then you need Local SEO. It is essentially the SEO equivalent of targeted advertising, and the team at Seek Social are experts in this discipline. We are the people you want to guide and implement your Local SEO strategy. For more details on how we can help you defeat your local competition and be the biggest fish in your local pond, click here!
The best way to optimise your site for ecommerce conversions is with eCommerce SEO. We do this by understanding how people search for things on Google, and then we create customised campaigns that resonate with those searchers—helping them discover your business and buy from you.
If you already have, or want to set up an eCommerce or PPC campaign, then having the Seek Social SEO expert team on your side is a good idea. Just like with standard web or digital marketing copy, we can be there to help you find keywords or compose text that will ensure your product listings, or your PPC ads get maximum exposure online.
On-Page SEO is the art of amending and refining a given webpage’s content to ensure that search engines can understand it’s topic and message easily, and rank it highly for appropriate search terms. Click here for more details on how our team of trained SEO professionals can help you make sure that every piece of content and page is ranking well and working hard for you!
A key component of on-page SEO is keywords (and keyword research, which we’ll talk about later) but that doesn’t mean that keywords are the only thing that matter though – far from it! There are a myriad of other factors in play based around various other elements on each webpage… From the images you use to how you lay out your text, even the little snippet of information that Google shows to users on a results page… All of that (and more) impacts SEO, and the Seek Social team are incredibly experienced at making it all pull together and move you up the rankings.
Off-page SEO is designed to improve two other factors that search engines use to determine where a webpage places in it’s rankings – ‘Page Authority’ and ‘Domain Authority’ – which are largely determined by how many links to your site (or a given page within it) the search engine can find elsewhere online.
So, off-page SEO is about improving your site’s standing on the wider internet, the opinion that search engines have of your site, how much they see you as a reputable web resource, and as a result, where they rank it in their listings. The sites elsewhere on the internet that link back to your site or page play a huge role in setting the opinion that the search engines have of your page, and so your Seek Social SEO expert will also spend a lot of time away from the page(s) whose rankings we’re trying to improve managing your existing backlinks – i.e. checking the backlinks you already have and getting rid of any that are having a negative influence on the search engines’ opinions of you, and creating new quality backlinks to promote a good opinion. This procedure also involves finding new and extra ways to put links to your site out there online.
The benefits good quality SEO can have for your business
More Online Visibility For Your Brand
What is an impressive website without an audience? Sometimes where you rank on a search engine results page – whether that’s on Google or another search engine entirely – can dictate your digital competitiveness. We’ve heard it many times: “SEO is easy, lets take the DIY route!” However, having an expert SEO firm not only makes work easier, but it also ensures that the technical aspects of your optimization are ironed out perfectly.
Increased traffic on your website or blog
When people see that you’re higher up in Google results than similar businesses, it’s likely that they’ll click through to your site instead of theirs-and stay there longer because of the quality of information at hand (and not just because of its placement)
More Effective Marketing & Maximised ROI
When done right, search engine optimization can help you grow your website traffic organically without you spending a lot. Every SEO campaign can be tackled in several different ways, but only the holistic approach from a dedicated SEO Firm UK can help you reach your maximum return of investment (ROI). Seek Social is a professional agency composed of a team of technical and creative SEO specialists. Now that you’ve found us, your digital transformation journey is underway.
Higher conversion rates
If visitors come from organic listings on Google instead of paid ads or sponsored links, then they must have found some degree of value in what they read on your site-meaning there’s likely some level of interest involved here! That means more sales than before as a result, and of course, more money too.
What Seek Social brings to the table
Top SEO Expertise & Lead Generation Knowledge
Only the best SEO Agency UK knows that driving website traffic is not everything. Our experience in SEO enables us to provide industry leading knowledge and skills in lead generation and reputation management. We have the tools needed to convert your web visitors into leads successfully. Our revolutionary analysis and execution of your SEO data set us apart from the rest.
A Proven Track Record of Success
In all the years that we have played the role of digital marketers, Seek Social’s track record in SEO is unmatched. We are a reputable agency that has proven time and again that we practise search engine optimization like it’s our way of life. We have provided support to every company that needs reliable results in business growth and development.
Straight talking & plain English
Sadly we’ve learned through observing our competition in the SEO sector that not everyone is as enthusiastic about transparency, honesty, and a bit of hard work as we are. Some people cut corners or try to pull the wool over clients’ eyes with the technology and tools that the industry requires.
That isn’t the case with Seek Social. While we always stay up to date and informed regarding the latest SEO tech and news, and we do use tools like Google Analytics extensively in our day to day work – we don’t expect or require that clients have any kind of prior knowledge of a platform or tool like this, or what it’s for.
However, we’d never want to take advantage of any lack of knowledge either, that’s why we’ll always present our SEO progress reports to you using plain English. This promotes transparency and trust, and ensures that you always know what’s going on – exactly the kind of relationship we want with our clients!
A Wealth of other digital marketing support
If you’re looking for an agency that can help with more than just SEO, Seek Social can also provide a range of other digital marketing services. We are a full-service digital marketing agency, offering everything from the SEO services we’ve already spoken about to social media management, data science support, email marketing, web design and web development, branding & content marketing support, and plenty more besides.