5 July 2019
5 Important Instagram Insights Tips To Engage More Audience
The Seek Social blog returns to our spiritual home of Instagram today, with another set of five Instagram Insights tips that will help you use the Instagram insight tool which is also known as the Instagram analytics suite. Our expert tried their best to explain how you can use the Instagram insight free tool to the fullest, and in the process get the most out of Instagram for business purposes.
Instagram Insights Tools To See User’s Activity On Your Business Profile
Before we get into the nitty-gritty of things though, it’s important to remember that in order to use Instagram Insights, you’ll need to have your Instagram account registered as a business account. Don’t worry though, doing that is a simple process that only takes a few minutes. It can be turned off too if you find Instagram Insights isn’t for you. Now, are you sitting comfortably? Then we’ll begin!
Know Who Your Followers Are With The Help Of Instagram Insights
So, the first of our advanced social media tips is to take advantage of that data. Know who’s reading and interacting with your content. Know where they’re from, how old they are, what device they’re using and the type of content they are engaging with. Later on, you will use these data to prepare your Instagram content to grow a community and increase engagement.
Where possible, you might also consider tweaking your content to match that demographic. It’s all about that old roman saying…. ‘give the people what they want.
Know When Your Followers Are Active
In addition to the demographic information, Instagram Insights will also tell you when your audience is online. An advanced social media technique is to schedule your posts to go out at peak periods in your instagram audience insight to see their activity. It might seem like a bit of a no-brainer when it comes to social media tips, but if you post when your audience is already online, you’ll reap three key benefits.
Firstly, users don’t have to scroll too far to find your latest content. Secondly, they’re more likely to receive the notification that you’ve posted new content. And thirdly, since they have that notification to remind them, they’re more likely to go and interact with your content.
Compare And Contrast Your Posts To Understand User’s Interest
With Instagram Insights you have access to the cold, hard numbers that will make ‘giving people what they want easy. When you’re running an Instagram marketing campaign for your business, you don’t need to be an advanced social media user or a mind-reader to know just what it is your audience wants. So, our advice is don’t overthink things.
Just check Instagram Insights and see which of your posts have been the most popular – it really is that simple!
Use Instagram Insights With Stories
A few weeks ago we wrote about how you should be using Instagram Stories if you want to improve your Instagram marketing strategy & make the most of your business. Posting stories about your product or services is one of the most effective Instagram insights tips to attract your customers. Using Instagram Insights to keep track of your stories isn’t really an advanced social media tactic. It is true that right now you don’t have quite the array of information for stories as you do for regular posts and thereby spread your reach on the platform.
Speculate To Accumulate…
Just like you can boost a post on Facebook, you can ‘Promote’ a post on Instagram. And yes, our last advanced social media pointer for today is that you absolutely should be using Instagram audience Insights in conjunction with Instagram Promote. Use your Instagram analytics report to discover your most successful posts and your most proven content, and then take things to the next level by re-using that post (another of our and promoting it to really maximise its exposure and reach. You can also partner with us on the journey towards building your business. SeekSocial evolves through social media marketing services and we’re an expert in that field.