SEO

A Seek Social digital marketing & SEO expert will always begin any new digital marketing or optimisation project with a full evaluation and audit of your current site. This lets us (and you) see what is, or is not working in the here and now. It gives everyone involved a benchmark against which progress can be evaluated, and lets the Seek Social team put together a task list and prioritise tasks that will yield larger benefits over shorter timeframes.

Search engines work by having software ‘read’ your site, looking at the words you use to determine what a given webpage is about. The more this software notices a given phrase, the higher you will rank when someone searches for that phrase. As a result the words you use are crucial to how your site ranks, and that’s where ‘keyword research’ comes in. The SEO expert team at Seek Social are highly skilled at not only finding the right keywords for your webpages and the information you want to convey, but also using them often. On top of this, we have an in-depth knowledge of keyword analytics, letting your Seek Social SEO expert spot warning signs quicker, and act to keep your site riding high in the rankings should search habits start to shift…

That doesn’t mean that keywords the only thing that matter though – far from it! There are a myriad of other factors in play based around various other elements on each webpage… From the images you use to how you lay out your text, even the little snippet of information that Google shows to users on a results page… All of that (and more) impacts SEO, and the Seek Social team are incredibly experienced at making it all pull together and move you up the rankings.

Your Seek Social SEO expert will also undertake work involving other websites performing ‘off-page SEO’ or link-building. This procedure involves finding ways to put links to your site out there online. Off-page SEO is designed to improve two other factors that search engines use to determine where a webpage places in it’s rankings – ‘Page Authority’ and ‘Domain Authority’ – which are largely determined by how many links to your site (or a given page within it) the search engine can find elsewhere online.

SEO can’t only be performed ‘after the fact’… If you’re still working on your content, or even your entire digital marketing strategy, the SEO expert team at Seek Social can assist you with that. Imagine how much easier it would be to write great digital marketing or web copy that’s packed with awesome keywords, if you knew what the best keywords were going to be before you started… That’s information that we can certainly give you – or if you prefer you can even turn the text composition over to one of our specialist SEO writers too!