What is digital marketing and how can I get started?

What is digital marketing and how can I get started?

What is digital marketing, and is it the same as online marketing, social media marketing, and internet advertising? Whatever you choose to call it, one thing is for sure: marketing your company on the Internet can be a game-changer. Over the past decade, people’s internet usage has doubled, changing their buying habits and purchasing decisions.

So, what exactly is digital marketing? In a nutshell, it’s the kind of marketing where you can reach and influence customers online.

Why Digital Marketing?

Traditional marketing exists in physical marketing, such as print ads, billboards, and telemarketing. While these have worked in the past, digital marketing stands out because companies can advertise their products and services online. This opens endless possibilities for brands to sell their products, including email marketing, ads, social media marketing, and so much more.

Digital marketing matters because it’s what people pay attention to. Just think about it this way: when you’re sitting in the passenger’s seat of your friend’s car, what are you doing? Chances are, you’re scrolling through Facebook. We live in a world where most people are on their mobile phones almost every hour of the day. No one is going to pay attention to traditional forms of marketing, such as billboards and posters.

People are already spending almost 7 hours online each day. That number is expected to grow rapidly in the next several years. We’re slowly turning into a completely digital world.

At this point, digital marketing is essential for any business. To be competitive, you need to embrace digital marketing and all of its strategies. Digital marketing is already widely practiced, that customers rely on it to learn about new brands.

What is digital marketing & how do I get started

What are the advantages of Digital Marketing?

You reach people where they spend their time

More than 7.7 billion people use the Internet worldwide, which means your customers are most likely online. More and more people use the internet as part of their everyday lives, to conduct business, check social media, and most importantly, to buy products. If your customers use the internet to look for products and services, it would be a huge loss if you don’t have an online presence. You risk losing them to your competitors.

Your competitors have embraced it

If you want your business to be competitive, you need to take advantage of digital marketing. Your competitors are already doing it. They’ve optimized their websites, created social media pages, run paid ads on Google, and more. If you continue to neglect the usefulness of digital marketing, you’ll be falling farther behind.

You need to be in the game by investing in digital marketing. If you don’t, customers won’t even see your business as an option, because you literally won’t appear online. They’ll keep buying from your competition.

You can target the right audience

With digital marketing, identifying your ideal target audience is more precise. This makes it easier to connect with the right people. You can use valuable information about your audience, and use that data to tailor your digital marketing strategies. You don’t have to cross your fingers and hope that your marketing efforts will work, as you would with traditional marketing.

You can monitor your campaigns

Digital marketing lets you monitor how well your campaigns are doing. In traditional marketing strategies, it’s difficult to know the performance of your marketing campaigns. Usually, you have to wait until the current campaign is over, and you can only improve in the next campaign.

When you invest time and money into launching a campaign, you want to know if they’re doing well. Digital marketing lets you track your campaigns in real time. You can see metrics like number of clicks, conversions, shares, likes, impressions and more.

You can see if your campaigns are successful or if they need tweaking. If your campaign isn’t doing as well as you had hoped, you can immediately make adjustments at any time. This saves your business a ton of money and lets you use your budget more wisely.

You can compete with big corporations

Competing with large corporations is one of the hardest challenges in business. They’ve already established their names, which makes people trust them more quickly. With digital marketing, you have a chance to go against big corporations.

By implementing PPC advertising strategies and search engine optimization (SEO), you level the playing field. Even big corporations can’t buy their way to the top of the search engine results page. If you go for PPC marketing, Google won’t put the highest bidder at the top, so even if the corporation bids $100, it doesn’t guarantee them anything. They still have to optimize their pages and create relevant ads.

Digital marketing offers small and medium-size businesses the opportunity to compete with the big leagues. If your digital marketing strategies outperform theirs, you have a chance at beating them.

You have a greater ROI

Online marketing has an impressive return on investment (ROI) that can’t match any other form of marketing. For every $1 you spend, you can earn as much as $44 in return. Running digital marketing campaigns such as PPC or social media campaigns don’t cost much, compared to traditional advertising. Take, for example, PPC marketing where you pay only when someone clicks on your ad! This leaves you more money to spend on expanding your business.

Digital Marketing Basics

Digital Marketing Assets

As with all other kinds of marketing, digital marketing also involves graphic design assets. These assets are marketing tools used by your business online, including:

  • Websites
  • Branded Assets (logos, acronyms, etc.)
  • Images (social media graphics, product shots, infographics, etc.)
  • Videos (product demos, ads, etc.)
  • Written Content (articles, product descriptions, captions, etc.)
  • Product/Service Reviews
  • Social Media Pages

Digital marketing strategies fall under these categories, but since digital marketing is a constantly evolving type of advertising, digital marketers are still coming up with innovative ways to promote their products and services online. Generally, these assets belong to what’s called the “Five Ds” of digital marketing. The five Ds are opportunities for brands to reach out to potential consumers.

The 5 D’s of Digital Marketing

  1. Digital devices - this defines the medium in which audiences interact with brands. Typically, users experience brands through mobile apps and websites, using one, or a combination of, the following: smartphones, tablets, desktops, TVs, and other electronic devices.
  2. Digital platforms - these refer to interactions on websites and apps like YouTube, Facebook, Twitter, Instagram, etc.
  3. Digital media - these include the paid communication channels where businesses can reach audiences by advertising on websites, social media, and through email marketing and messaging.
  4. Digital data - the information about audiences that is collected by advertisers. This can be used to create marketing campaigns that target certain demographics, including age, location, etc.
  5. Digital technology - the technology that businesses use to make compelling content for websites, mobiles apps, and more, to create a positive experience for customers.
How do I start my digital marketing campaigns

8 Digital Marketing Strategies for Your Business

Since digital marketing is constantly evolving, so are its strategies. Here are the top eight digital marketing strategies that you can use to grow your business:

  1. Pay-Per-Click (PPC) Advertising
  2. Search Engine Optimization (SEO)
  3. Social Media Marketing
  4. Conversion Rate Optimization (CRO)
  5. Content Marketing
  6. Email Marketing
  7. Affiliate Marketing
  8. Native Advertising

Pay-Per-Click Advertising

PPC, which stands for pay-per-click, advertising is a type of online marketing where brands pay a minimal fee whenever someone clicks on their ads. Its most popular form, search engine advertising, requires advertisers to bid on relevant search terms, or keywords, which can earn them a spot in the sponsored links of the search engine results page (SERP).

PPC ads can also be done on websites such as YouTube as display network ads. You might have seen them on the sidebar or banners of your favorite sites.

Launch your first PPC campaign with Seek Social.

Search Engine Optimization (SEO)

If you want to skip paying for a spot in the SERP, you can use the popular digital marketing strategy Search Engine Optimization (SEO). It lets you rank your pages and make them discoverable by potential customers organically. In SEO, you have to carefully select keywords to place in your website’s content, such as articles and blog posts. SEO takes more time and effort, but when done right, your website will skyrocket to the top of the search engine results page.

Social Media Marketing

Social media marketing is divided into two: paid social media marketing, and organic social media marketing.

Paid Social Media Marketing

Social media platforms like Facebook, Instagram and Twitter have a wide range of data that reflects the demographics and interests of their users. By using paid social media marketing, brands can put their products right in front of their target audience. The data can be used to ensure that the brand’s posts are seen by users who are most likely to be interested in them, with the final goal of conversion. Paid ads are always marked with labels such as “Ad” or “Sponsored.”

Organic social media marketing

Organic social media marketing requires more effort, but it’s free. It involves posting about your offers on the brand’s channels. It offers companies a way to showcase their products and services through quality content, such as videos and graphics. Organic social media marketing also plays an important role in keeping existing customers, as it acts as a way to create brand loyalty, and to increase audience retention.

Conversion Rate Optimization (CRO)

In online advertising, conversion rate optimization (CRO) is the process of improving your website and content to encourage conversions. Businesses should design websites that will convert site visitors into paying customers. Your website is like a piece of online real estate. With so many opportunities within it to earn sales, you must optimize your website to increase your conversion rate.

Content Marketing

Content marketing is where you can get creative. Content marketing refers to digital marketing efforts that use content assets, including infographics, videos, articles, blog posts, images, graphics, etc. The content is used to create brand awareness and drive clicks.

Email Marketing

Email marketing has been around for a long time, and has still proven to be an effective form of online marketing. Businesses use it to advertise deals such as discounts and sales, promote events and new products, and reach potential customers.

Affiliate Marketing

Affiliate marketing works by paying other people, usually established companies and entities, to advertise your products and services on their websites. For instance, if you wanted to promote your luxury car wrapping services, you might want to partner with a well-known blog about luxury cars.

Native Advertising

Native advertising refers to ads that featured alongside non-paid content. A good example are sponsored posts with titles like, “The Only Hair Styling Product You Need” or “Top 5 Exercise Machines.” Brands pay to be included and hyped up in the articles. Native ads are ads that don’t look like ads.

Digital Marketing tips, tricks & strategies

Does Digital Marketing Work?

All businesses can benefit from digital marketing. At Seek Social, we’ve helped different businesses, from video production teams to travel agencies, grow using the power of digital marketing. Our team of marketing experts know which customers to target, and we make sure your brand gets out there.

However, not all businesses should implement the same digital marketing strategies.

B2B Digital Marketing

Business-to-business (B2B) companies should concentrate on generating leads, building long-term relationships with consumers, and brand awareness. Here are some of the things B2B companies should accomplish through their digital marketing strategies:

Build relationships

B2B digital marketing focuses on establishing good relationships with consumers. Why is it so important? It helps you connect with your targeted audience while building your brand. It’s a way of proving what makes your business different from your competitors. You’re giving consumers a reason to choose you over them.

Being able to position yourself among your competitors can help create brand recognition. You should be able to adjust your brand to fit your target audience. This includes being consistent with the quality, presentation and delivery of your products and/or services.

Appeal to the customer’s decision-making process

B2B companies should keep in mind the consumer’s decision-making process, appealing to both the rational and emotional motivations. Your digital marketing effort should encourage open communication between both parties to help the customer decide whether or not the company is good fit for them. It works to highlight the positive aspects of your business against your competitors.

Identify their niche

Before launching your digital marketing campaign, B2B businesses must identify and understand their audience demographic. To do this, B2B companies use data from Google Analytics and keyword research. By identifying the user’s search intent for certain keywords, the business can get an idea of who their target audience is.

Are the customers professionals? Where are they from? Knowing these details and more can help B2B businesses create a successful lead generation strategy.

Creating a Killer digital Marketing strategy for your business

B2C Digital Marketing

The goal of business-to-consumer (B2C) companies should be to attract people to their products, and turn them into customers at an accelerated pace.

Focus on transactions

B2C marketing should drive sales. B2C businesses spend very little time getting to know their customers, which means that any relationship they build is purely transactional. The digital marketing strategies that they use should focus on selling their products as quickly as possible.

Create a long-lasting impression through branding

There is minimal interaction between B2C businesses, which means impressions need to last. Branding is vital in B2C businesses because it establishes credibility, motivates customers to buy, and delivers a clear message.

B2C companies should highlight product features in their content marketing strategies, and include several calls-to-action (CTA). Since B2C companies are transactional, they should be able to create compelling advertisements that will create the need within the consumer. B2C companies can take advantage of Instagram and Pinterest, both image-based platforms, to strengthen their branding and generate sales.

Simplify the decision-making process

B2C marketers must appeal to their customers by simplifying the decision-making process. Often, consumers look at competitors’ offers to check where they can get a better deal. Customers will search for things like, “best exercise bikes” or “top 10 electric bikes” to quickly narrow down their search. As a B2C marketer, you should ensure that relevant keywords are used in your articles, product reviews, and website so that your business gets seen by the customer. You should also minimize complexities in the check-out process, as confusing ones tend to drive customers away.

Digital Marketing for Mobile

You guessed right: digital marketing on mobile devices has its own category. More than 60% of online activity happens on mobile devices, as smartphones are the primary device that people use to access the Internet. Here are just some of the ways the smartphone has changed digital marketing:

  • Google Ads eliminated sidebar ads on the search engine results page. This was done to create a consistent look with both mobile and desktop versions.
  • Facebook Ads show only in-stream ads on smartphones. If you use the desktop version of Facebook, you might have noticed the right sidebar filled with ads.
  • Shorter blog posts are preferred compared to long blog posts.

When implementing digital marketing strategies, you should assume that your customers will view your advertisements and websites from their mobile devices. Even if your website looks amazing on desktop, if it isn’t responsive, you will be losing a large percentage of traffic.

Since digital marketing is now a mobile experience, advertisers first need to come up with enticing content for mobile, and adapt them for desktop. If you’re new to digital marketing and website optimization, Seek Social has a team of web developers who will make your website look perfect on any device.

How much do I need for my digital marketing budget?

There is no specific number, but your digital marketing budget depends on the kind of elements you want to add to your marketing strategy.

If you want to focus on SEO, social media, and content, you don’t need to spend too much. The focus is on creating quality content that your audience will respond to positively, leading to conversion. You’ll need to invest in time more than in money.

You can start using digital marketing for your business by hosting a website. Seek Social works around your budget to create a responsive, relevant, and high-quality site for your brand.

Online advertising and email lists are more expensive, but will be worth the cost when you see the visibility that you receive. If you implement PPC with Google Ads, you will have to bid against other companies to get the top spot on Google’s search results page. If the competition is high, the actual CPC can be quite affordable.

The most affordable digital marketing strategy you can do is organic social media marketing. It will take more time and more effort, but it’s basically free. You’ll only have to create content and post on your social channels like your Facebook page.

Ready to try digital marketing?

Digital marketing is the best way to market today. It has plenty of benefits that can’t be found in traditional forms of marketing, including being able to track its performance in real time, targeting your ideal audience with accuracy, and connecting with customers on an entirely new level.

By now, you’re probably convinced that your business needs digital marketing. Or, if you already practice it, your business just needs to “up” its online marketing game. Let our team at Seek Social help you identify the right digital marketing strategy for your business. We are a Full suite digital marketing agency Uk and we don’t stop until your business is beyond where you want it to be.
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