Traditional marketing exists in physical marketing, such as print ads, billboards, and telemarketing. While these have worked in the past, digital marketing stands out because companies can advertise their products and services online. This opens endless possibilities for brands to sell their products, including email marketing, ads, social media marketing, and so much more.
Digital marketing matters because it’s what people pay attention to. Just think about it this way: when you’re sitting in the passenger’s seat of your friend’s car, what are you doing? Chances are, you’re scrolling through Facebook. We live in a world where most people are on their mobile phones almost every hour of the day. No one is going to pay attention to traditional forms of marketing, such as billboards and posters.
People are already spending almost 7 hours online each day. That number is expected to grow rapidly in the next several years. We’re slowly turning into a completely digital world.
At this point, digital marketing is essential for any business. To be competitive, you need to embrace digital marketing and all of its strategies. Digital marketing is already widely practiced, that customers rely on it to learn about new brands.