Meet the SEO Agency Preston Can Rely On
What SEO is, and how it helps your business
Good search engine optimization is a must these days for any business that wants to succeed online. As you’ll see below, when done properly it can have a whole host of benefits for your business and it’s online presence. However, care must be taken because SEO that’s done badly can do just as much harm to your business and your brand.
Thankfully, businesses in Preston don’t have to worry too much, as they have a reputable SEO provider almost right on their doorstep in Greater Manchester. That provider is Seek Social, and in the paragraphs to come we’ll show you how our team can help you take your online business to the next level with top-quality SEO, and a range of other digital marketing services too…
The benefits good SEO work has for a business in Preston
The benefits of good quality SEO work are many – but to name just a few:
Increased brand awareness. When your business has been optimized for search engines, consumers will be able to find you when they’re looking for products and services like yours, which means more leads and sales opportunities for you.
Increased traffic on your website or blog. When people see that you’re higher up in Google results than similar businesses, it’s likely that they’ll click through to your site instead of theirs-and stay there longer because of the quality of information at hand (and not just because of its placement).
Higher conversion rates. If visitors come from organic listings on Google instead of paid ads or sponsored links, then they must have found some degree of value in what they read on your site-meaning there’s likely some level of interest involved here! That means more sales than before as a result.
The benefits of more site traffic
There are several benefits to more site traffic. Firstly, it’ll help you get found in search engines. This is important because the higher up you appear in the SERPs (search engine results pages), the better chance you have of getting clicks from potential customers. In turn, this means more opportunities for your business and increased sales.
Secondly, SEO can help your brand retain competitive advantage by improving online visibility and engagement through organic search – as opposed to paid ads or other forms of advertising that cost money. This will ultimately mean more customers visiting your website which can lead directly to bottom line growth for any business.
An in-depth look at Seek Social's SEO services
The different types of SEO
SEO (search engine optimization) is a broad term that encompasses a number of different digital marketing services, but it can also be broken down into it’s own subgenres. Global SEO is the practice of getting a page to rank well on the global (i.e. default) rankings for searches like “cars” or “mortgage.” Local SEO is work undertaken to get a site or page to rank highly in a specific geographical area, like ‘Preston’, ‘Texas’ or ‘Chicago suburbs’ while ecommerce SEO is work that helps your online store and product pages rank well. On-page SEO refers specifically to tasks carried out directly on the web page whose ranking you’re trying to improve; Off-page SEO encompasses all other kinds of promotional activity including link building, guest blogging and more!
At the core of every successful SEO campaign are two essential components: auditing and keyword research.
Auditing is the process of reviewing a website’s content to determine what it needs to be more search engine friendly. Auditing includes checking for broken links, outdated information, duplicate content, and more. Once we’ve completed our audit, we can start making changes that will help your site appear higher in search results.
Keyword research involves determining which keywords best describe your business so you can target them with SEO-friendly content on your website or blog posts; this makes up about a quarter of the work involved in creating an effective SEO strategy for any given project.
Content is arguably the most important element of SEO, as it’s what people will be searching for. If your site doesn’t have great content that covers those topics, your rankings won’t be as high.
Additionally, good content helps build trust with customers and can increase brand loyalty. It also gives you an opportunity to establish yourself as an authority on a particular topic, which can lead to links from other sites – a crucial part of SEO that we’ll talk about later on.
At this stage we’ll take the content that’s already on your site and optimise it as best we can. We’ll also write any missing pieces of text (whether that’s actual web copy that’s designed to be read or other important SEO elements like description tags) and optimise them too. This means that when Google crawls (geek-speak for ‘reads’) through each page on your site, it has all the information necessary for ranking highly in search engine results pages (SERPs).
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The other digital marketing services Seek Social can provide
If you’re looking for an agency that can help with more than just SEO, Seek Social can also provide a range of other digital marketing services. We are a full-service digital marketing agency, offering everything from the SEO services we’ve already spoken about to social media management, data science support, email marketing, content writing and branding support, PPC or email marketing campaign management, active engagement on social media, web development and design, and more.
So, if you need help building your brand’s online presence, look no further than Seek Social. Our team has decades of combined experience in the industry and we know how to get results-no matter what type of business you’re in.
The other plus points Seek Social brings to the table
Top SEO Expertise & Lead Generation Knowledge
Only the best SEO Agency UK knows that driving website traffic is not everything. Our experience in SEO enables us to provide industry leading knowledge and skills in lead generation and reputation management. We have the tools needed to convert your web visitors into leads successfully. Our revolutionary analysis and execution of your SEO data set us apart from the rest.
A Proven Track Record of Success
In all the years that we have played the role of digital marketers, Seek Social’s track record in SEO is unmatched. We are a reputable agency that has proven time and again that we practise search engine optimization like it’s our way of life. We have provided support to every company that needs reliable results in business growth and development.
Straight talking & plain English
Sadly we’ve learned through observing our competition in the SEO sector that not everyone is as enthusiastic about transparency, honesty, and a bit of hard work as we are. Some people do cut corners or try to pull the wool over clients’ eyes with the technology and tools that the industry requires.
That isn’t the case with Seek Social. While we always stay up to date and informed regarding the latest SEO tech and news, and we do use tools like Google Analytics, extensively in our day to day work – we don’t expect or require that clients have any kind of prior knowledge of a platform or tool like this, or what it’s for.
However, we’d never want to take advantage of any lack of knowledge either, that’s why we’ll always present our SEO progress reports to you using plain English. This promotes transparency and trust, and ensures that you always know what’s going on – exactly the kind of relationship we want with our clients!