Help - I Need Search Engine Optimization Services Near Me!
You’ve probably heard of SEO, but you might not know what it is or why it’s important to your business. SEO stands for “search engine optimization,” and it has many benefits for both small and large businesses. The truth is, if your website doesn’t have good search engine optimization (SEO) then it’s highly unlikely that anyone will ever see it unless they are given the address. That’s why hiring an experienced SEO company is so important for your business, and in Seek Social, you’ve found such a provider. Read on to find out more about SEO, and the elite SEO services that we can provide.
What is SEO?
SEO is short for Search Engine Optimization, which is the process of improving the visibility of a website or web page in search engines. Many people think that SEO is an umbrella term for all marketing activities that increase traffic to things like Facebook or Google ads – good SEO can help these areas succeed, but in reality these are PPC tasks, not SEO.
SEO is merely one component of your overall marketing strategy and should be viewed as such. It shouldn’t be viewed as an isolated tactic, unless you have no other marketing strategies in place!
How Do Search Engines Work?
Search engines like Google and Bing are constantly working to understand which pages on the web are most relevant to each user’s query. They do this by analyzing the content of your page, as well as how many other sites link to yours and what those sites say about your page.
Search engines use algorithms (a series of steps) to decide what your page is about based on these factors and others, such as:
The words or phrases used in the text on a webpage;
How often certain words appear;
The proximity of certain words within a sentence or paragraph (for example, “laptop mouse” has more weight when it appears close together than if it were separated by several lines);
Whether any terms are underlined (for example, if you’re looking for computer mice then someone might place an extra emphasis on “mouse” when linking back);
How long people stay on a given site after clicking through from results like Google’s organic search or Bing’s image carousels.
With Seek Social, SEO starts with an audit. This helps us to identify what your site is doing well and where there are issues. We will also use this initial audit to inform the development of your SEO strategy.
A key area of SEO preparation is keyword research. This is where we use our SEO knowledge and expertise to identify the key terms that we want to be picked up when your site is read – the terms that we want to rank for. This is an important part of preparation because it is at this stage that keyeords will first be assigned to pages, and the keyword each page is assigned will affect how it is reworked and how it’s content is rewritten in the on-page optimisation stage.
There are two main tasks that affect the whole of your site that should be taken care of early on in any SEO project, and the first of these is a thorough check of your internal linking structure. The internal links on your website are like a roadmap to other pages on your site. If the information in one page is relevant to another page, you want people who visit the first page to be able to find their way over there easily. This can be done by using keywords, phrases and words that are related to the content of each page in your internal navigation bar or breadcrumbs navigation system. It’s also important that these links take users where they expect them too go – i.e., if someone searches for “dogs” and clicks on a link under dogs on your website, they should end up at another page with information about dogs rather than being taken back somewhere else entirely unrelated (like if they clicked on home first).
In addition to this however, you should also make sure that your sitemap is up-to-date and has been submitted properly with Google Search Console (Formerly Google Webmaster Tools) account so search engines will know which pages exist within it’s indexing range (usually wider than what someone might see when just browsing around). This helps crawlers find new pages faster because they don’t have as much work trying to figure out where everything lives across multiple domains, when all those things could have been grouped together into one accessible file format instead!
On page optimization is a process that involves making minor changes to the content and structure of your website’s individual web pages. There are a number of different elements on every web page that can influence how it performs from an SEO standpoint, so our team will go through each of your pages and undertake those tasks to optimise each page for it’s assigned keyword. This may involve changing some text, adding image tags and alt text or creating new internal links between pages on your site as well as updating any meta data associated with them (such as title tags).
By undertaking these tasks individually, we are able to ensure that they are completed in the most effective manner possible; ensuring maximum impact with minimum effort!
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Backlink Creation & Other Off Page SEO Tasks
Good on page SEO is a great thing for your site to have, but alone, it will not make for a successful SEO strategy. Off-page SEO also needs to be included in your strategy for it to be truly effective. Off-page SEO primarily consists of various forms of ‘link building’ – adding links to your site on other sites across the internet. This task of link building can be accomplished in a number of ways as we just alluded to – including via business directory submissions, guest blogging, social media posting and others.
However, it’s important to properly vet the sites on which you’re adding backlinks. Google and the other search engines do this, and they are able to tell highly knowledgeable, reputable sources of backlinks from poor ones. You need to be able to do this too, because the quality of your backlinks is one of the things that search engines look at when deciding where to place your page in the rankings.
With Seek Social on your side however, you don’t have that worry. Our team of experts are highly skilled and experienced when it comes to backlink creation, we can curate your backlinks and manage your ‘disavow list’ on Google to make sure that you’re getting the most positive influence from your backlinks as possible.
Types of SEO
On-page and off-page optimization are the two means of implementing an SEO strategy, but there are also a number of different types of SEO strategy that you can use to improve your website’s search engine results ranking, depending on your goals. ‘Local SEO‘ using keywords including geolocation (e.g., “New York City dentist near me”) is one such approach, and can help boost visibility in local searches by using the geo-targeting feature on Google Maps and other platforms that use geotargeting technology (such as Yelp). ‘Ecommerce SEO‘ on the other hand, is designed to specifically help sites with an online webstore, by getting your product pages to rank well – meaning that when people google the products in your store, it’s your store’s product page they see at the top of the rankings, and not your competitors’.
The Benefits Of Good SEO For Your Business
There are many benefits to having a website that is well optimized for search engines. Amongst those benefits you’ll find the following key takeaways:
You will get more traffic to your website.
You will have a higher organic search ranking.
This increased ranking leads to a greater amount of trust and faith in you from the people visiting your site
All of this increases conversions, sales, and revenue for your business.
Why You Can Trust Seek Social For SEO Work
When you decide to work with Seek Social, you get the peace of mind of knowing you’re working with a team of experts with a proven track record of delivering a consistently high standard of work, and very positive results for our clients. We have been in business for many years now – in fact we’re one of the longest tenured digital marketing firms out there – and we’ve earned a great reputation based on the quality of our work. Neither of these things would have happened if we didn’t have the skills to deliver the results our clients our looking for. Our clients have come to trust us because they know that we will always do what’s best for their online presence, and you can find out more about the success stories that we’ve delivered so far at our case studies page!
Conclusion
So, there you have it. A quick overview of what SEO is and how it works. We hope this guide has helped you understand the basics of search engine optimization, and given you some ideas on how to get started. If you’re looking for more information on specific topics however (such as which keywords are right for your business), and you’d like some input from an experienced company that can handle all your marketing needs, please contact us today, or reach out to us through Facebook, Instagram or LinkedIn!
