How A Quality SEO Company Helps You Maximise Your Website
Introduction
There are many SEO companies out there and a lot of them will promise you guaranteed results. As a leading provider of SEO services we know that results are something that we simply should not promise, however we can guarantee that the SEO services you’ll receive from the Seek Social team with us will be more than just sending emails to third party websites trying to get links for your website – which might be the sum of the work from other, less reputable SEO companies. We are an experienced SEO agency that has developed a comprehensive process that gets results, and here’s how:
A Good SEO Company Will Work With You Develop An Effective SEO Campaign.
Search engine optimisation campaigns are not one size fits all. Now, when we speak of search engine optimisation campaigns, we’re referring specifically to the work carried out over time to enact strategies and tactics that we know Google and other search engines like to see as part of a webpage, and in addition any other best practices that are in line with your business goals.
Exactly what search engine optimisation work is required varies from project to project. This can include link building, content development and distribution, and plenty more besides, but with our SEO services on your side there’s no need to worry – with Seek Social you can be confident that you’re getting some of the very best search engine optimisation in the UK, carried out by highly qualified and talented SEO practitioners.
While each campaign is different, there is one constant that our team really do believe in strongly – and that’s that an effective SEO campaign is built on a foundation of solid keyword research. Why is this? well, effective keyword research allows us to determine the search terms that will matter most and be most effective for your business. Once we know that, with the rest of our SEO services we can work to create well optimised content and pages that will rank well for those search terms on search engines – driving traffic, generating leads, and increasing online sales as a result.
A Reputable SEO Company Will Employ Metrics and KPI’s
KPI is short for ‘Key Performance Indicator’, and your KPI’s are the metrics that your SEO company should be using to track your progress. Every SEO campaign should have KPI’s assigned to it before it begins, because quite simply without them how can you identify what’s working, what isn’t working, and what you (or your partner SEO agency) are going to do about it?
Don’t forget however that having an agreed set of KPI’s in place is also in you’re best interest as a client. They are a way for your chosen SEO agency to show their results, but they’re also a way of holding them accountable – a yardstick against which the quality of their SEO services should be measured. With KPI’s in place you can independently measure your own success and evaluate the effectiveness of any changes you or your chosen search engine optimisation partner make. With that information in hand, you can make more informed decisions about how to proceed with future activities.
A Leading SEO Company Will Provide Reports On Their Progress
A good SEO company should provide you with regular reports on their progress. In fact, a good SEO company should actively want to report to you regularly, since such reports are a great way for them to show you how the search engine optimization services they’re providing are helping you out – or, from their perspective, how awesome they are at their job, and how good their SEO services are. Reporting isn’t just about narcissism though – just like the KPI’s we spoke about above, reports from your search engine optimization provider are another way to keep track of how the work is going and make any necessary changes along the way.
The frequency of these reports depends on the project itself, but most companies will agree on a reporting schedule or frequency with their client before their campaign begins. Reports also usually take one of two forms: either a written document or an online dashboard that provides visual representations of data points like keyword rankings, traffic sources and more.
There are several reasons why a company might want to give you frequent updates about its work, and we’ve spoken about these in broad terms already – however, you should be wary of a search engine optimization partner that doesn’t seem willing to be upfront and share their progress with you: This could indicate that things aren’t going to plan, or even that underhanded ‘black-hat’ tactics are being used to try to pull the wool over your eyes as regards the effectiveness of their search engine optimization services – whatever the case may be though, a reluctance to report on the part of your search engine optimization partner is seldom a good sign.
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A Good SEO Company Will Have A Staff Of Qualified Professionals
A top SEO company will have a staff of qualified professionals. This does not mean that they are all certified web developers, or even web development specialists. SEO and web development are two different disciplines, and professionals in one area aren’t necessarily proficient in the other.
After all, a web developer can develop websites without having any knowledge about how Google’s algorithm works and how it determines which pages will rank high on SERPs (search engine results pages). However, if you want your website to rank highly in organic searches, you need a team of people who understand how search engines work and what factors affect SEO rankings.
That being the case, a qualified professional in the world of SEO doesn’t necessarily need to know how to build a web page from scratch the way a web developer or web designer can – but they will need to understand not only how search engines work, and how they rank sites according to their algorithmic formula. What’s more they will also possess some level of formal qualification in the field. The bare minimum for this in the eyes of Seek Social is a Google Certification, though these days other formal qualifications from educational establishments are also available.
The question then becomes: How do you find such a team next time you’re looking for a search engine optimization provider? The first step for us would be to ask what qualifications they have (and ask to see them too, since even with Google’s online courses you do get a certificate in the form of an image that you can then print off or save to storage media.) Other questions you should ask include how many years experience they have, and what kinds of projects they have worked on in the past.
A Leading SEO Company Will Use Both On Page and Off Page SEO
On-page and Off-page SEO are two very different aspects of search engine optimization, and both require a lot of attention. On page SEO is the work you do on your website to make it more search engine friendly and get visitors to stay longer, like creating original content, writing titles, using keywords throughout your text, alt tags and other elements.
Conversely, off page SEO takes place on pages other than the one whose ranking you’re trying to improve, and involves tasks like link building which helps increase rankings by making sure other websites link back to yours or mention it in their blog posts.
Why are both on-page and off-page SEO required for a website to rank well on search engines? Well, Google wants users to find what they’re looking for quickly and easily – but they also want them to be satisfied with their experience once they arrive at the site whose link they clicked from the results, and that means putting the most reputable sites ahead of the less reputable ones in the rankings. That measure of repute is calculated using something called ‘Authority’, which is gained first and foremost through off page search engine optimization.
In order for your page to rank on search engines in the first place though, you need keyword density, and that’s something that’s earned first and foremost through on-page SEO – so the two disciplines do indeed go hand in hand.
A Quality SEO Provider Will Work On Your Website's Technical Issues
Not all SEO companies are the same, but a good SEO company will be able to identify the technical issues that are adversely affecting your website’s ranking, and come up with a plan of action to address them. Technical issues include things like broken internal links, broken multimedia elements, or page load times that are too slow.
A good SEO company understands how important it is for you to have a website that is well optimized from both an on-page and off-page perspective, AND functioning as it should so that you get the most out of your investment in terms of search engine rankings and website traffic, with nothing to hold you back. If you can do this you will improve not only your organic search rankings but also enhance user experience so that people keep coming back again and again.
Why You Should Choose Us Next Time You’re Looking For SEO Services
If you’re looking for an SEO company that has a proven track record of success (and why wouldn’t you want that?) look no further than us. We have helped countless companies get to page one of Google and other search engines grow their online presence and improve online visibility and website traffic through our proven SEO strategies, and we can do the same for your business.
We know how important it is to be honest and ethical when it comes to working with people too, so we strive to provide the highest quality service in every area of our business—from advice on digital marketing and SEO tactics to enacting the plans and strategies we come up with, to ongoing client support post-campaign.
So, if you want a personal experience working with an expert team on your project, then we are here for you – reach out to our expert team today via our contact us page!