Facebook Marketing – How to know if it’s right for you, and how to get started!

After a week’s hiatus the Seek Social blog is back! This week, the leading digital agency in Bury will be taking a look at the pros and cons of Facebook marketing. In today’s tome we’ll explain the ‘social optimisation for business’ process too. This process will let you hit the ground running no matter what platform you choose as well. We’ll then move on to Facebook itself… So, if you want to find out just what the platform has to offer and discover the key implications for generation marketing, Seek Social – the top digital agency in Bury – have you covered! Are you sitting comfortably? Then we’ll begin…

Social optimisation – what is it and why you need it…

Performing social optimisation is best practice when setting up any business social media page. Whether it’s Facebook marketing, Instagram marketing, or marketing on any other social media platform, you should begin page creation with social optimisation for business in mind. What does that mean? That means making sure that your Facebook marketing page’s profile is complete… It means replacing all the default graphics with something bespoke to your business… It means knowing what demographics you’re going to target, and how.

Performing social optimisation and laying the groundwork properly can really pay off down the line. For lots of brand engagement, successful ad campaigns and successful generation marketing, Seek Social will tell you that doing some social optimisation first will really help. We won’t lie, it’s not the work of five minutes, but it IS worth it… And if you need us, the leading digital agency in Bury stand ready and able to help you. So, now that you know what to do, where should you do it?

Well, here to guide your choices, and lead you into the new generation of marketing, is the Seek Social team – the brains behind the top digital agency in Bury. Since the two most popular social media networks of modern times are Facebook and Instagram, ideally your business would be present on both… With both pages having undergone good social optimisation. However, if you have to make the choice between Facebook marketing and Instagram marketing, here are the vital points you need to keep in mind:

Facebook marketing – the cons…

Without further ado, it’s time for the leading digital agency in Bury to present you with some facts. First of which is that – while the numbers put up by the big blue behemoth are definitely not to be sniffed at – there is more engagement to be had on Instagram. The stats show that on Instagram, you’re around ten times more likely to have your followers interacting with you compared with Facebook marketing. The average visit session lasts longer too (192 seconds vs. 105 seconds on Facebook). That might not seem like a big difference but it is. It’s an extra minute-and-a-half for your social optimisation efforts to take hold… For your text and images to sink in… For people to react to those posts or decide to buy. Finally, if time is a factor, social optimisation takes less time to complete on Instagram too.

Facebook marketing – the pros…

The data also shows that Instagram’s userbase is younger, though this only really matters if you’re selling to young people. If you aren’t selling to the 18-29 age bracket, Facebook marketing is the better bet. When it comes to sheer volume of traffic, the numbers don’t lie. Facebook gets almost 3 times the traffic that Instagram does. So when it comes to getting eyes on your product Facebook marketing is king. Your top digital agency in Bury can also tell you that the same is true for advertising. Facebook ads are the best-performing ads on the internet, and as such will offer the most bang for your buck if advertising is one of your key metrics.

So, what’s the verdict? Should you choose Instagram marketing or Facebook marketing?

Well, considering all the points we’ve mentioned above, the advice from the leading digital agency in Bury is to practice generation marketing – Seek Social would advocate using Instagram to market to your younger customers, and Facebook marketing to target the over 30’s and beyond. However, this is a solution presented in broad strokes… And the top digital agency Bury has to offer knows that each business’ problems are different and unique. As a result, we prefer to offer personalised advice on a case-by-case basis. If that’s something you’d like to take advantage of, then why not arrange a free marketing strategy session with us? To do so, call 0161 761 1800, email ‘hello@seeksocial.co.uk’ or visit us at our office on Broad St. in the centre of Bury!