Local SEO Explained with a Marketing SEO Expert
Ranking Where it Matters Most
To those not in the know, the concept of ‘local SEO’, and hiring a ‘local SEO expert’ might seem like a waste of time and effort – especially when you learn that global SEO support is also available – I mean, global must be better, right? Well, not always – as digital marketing experts we know that local and global SEO are two different disciplines designed to do different things and deliver success in different ways.
Thanks to our knowledge of how search engines work, the digital marketing and SEO professionals at Seek Social know that both disciplines (and others besides are important to a successful search engine optimization strategy. As a result we also know that. local SEO is becoming a growing force in the wider SEO service market.
Indeed, partnering with an expert local SEO service is a great first move for any company that’s embarking on their very first SEO project as a client, as well as new startups or sole traders. We’ll get into the reasons why further down the page, but as with on page and off page SEO, the work needs to be carried out by someone that knows what they’re doing – or it could all just be wasted time and effort, or worse, an undertaking that actually harms the standing that your site currently has with Google, or any other search engine.
Regular SEO vs. Local SEO
The first thing the digital marketing and SEO experts at Seek Social want to do is establish the difference between ‘Local SEO’ and ‘SEO’ in general – and for the sake of clarity, in the vast majority of cases when people simply say ‘SEO’, they are referring to global SEO. You see, in addition to the main ‘global rankings’, search engines also maintain more ‘local’ rankings that are relevant to a more limited geographical area. Where ‘standard / global SEO’ simply seeks to move a website up the search engine rankings, ‘Local SEO’ (and the local SEO experts that carry it out) seek to do this in a specific place by targeting a specific edition of a search engine’s local listings – be it for a town, city, or wider geographical area.
The Different Areas of Local SEO
On-Page SEO is the art of amending and refining a given webpage’s content to ensure that search engines can understand it’s topic and message easily, and rank it highly for appropriate search terms. Click here for more details on how our team of trained SEO professionals can help you make sure that every piece of content and page is ranking well and working hard for you!
eCommerce SEO is the art of ensuring that the items you sell online are more visible. Seek Social are eCommerce SEO specialists, and we can make sure your various store pages rank well on search engines, that all of your products are correctly categorised, and easy to find and buy both on your store and on search engines. For more details, click here!
Off-page SEO is about improving your site’s standing on the wider internet, the opinion that search engines have of your site, and as a result, where they rank it in their listings. For more details on how the experts at Seek Social can help make sure that your site keeps its good name, and uses it to rank well, click here!
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The Importance Of Good SEO Support
The fact that when done poorly SEO work can actually do harm to your business is the main reason why putting your SEO work in the hands of a properly qualified individual or team of people is important – and Seek Social are one of your best options when it comes to identifying such a team. Our in-depth knowledge of all things SEO makes us your global and local SEO experts – so no matter what you want to rank for (or where), we’re confident that we can get the job done!
So, having a local SEO expert like Seek Social on your side can be really beneficial for businesses of all sizes – but as we said in the intro – that’s especially true for SME’s or startups. Why is that? Well as our digital marketing professionals know, because you only need to have the best SEO in your local area – depending on your industry – it could well need less time and resources to rank well locally than in the regular Google rankings. You wouldn’t sacrifice any visibility in your local area, but you may well save some resources that could then be used elsewhere.
Why You Should Choose Seek Social To Provide That Support
As with all other aspects of the services, Seek Social’s local SEO experts offer proven methods to your business. At it’s heart, local SEO is simply a matter of delivering the quality on-page and off-page SEO services that we offer, while also targeting them to a specific area. All of the same methods and in-depth knowledge that have led our full service digital marketing agency to success in ‘regular’ SEO are again in play here – only this time we’re also bringing the added knowledge of how to apply them in very specific places too!
Our Local SEO Services
Seek Social know that a local SEO expert has a number of different ways to signal to the various search engines out there that an SEO and digital marketing strategy is targeting a specific place or area, and we’ve outlined those below:
As the Seek Social team mentioned elsewhere on our site too – keyword research is something that our digital marketing professionals will do whenever they start any SEO project. As a local SEO expert though, we know that there’s a certain type of keyword that we’re looking towards when doing research for local SEO. That is, keywords that include an element of geo-location – something to tell search engines that you’re looking for results for your keyword, specifically in the location or area that you’re targeting.,
It doesn’t necessarily require a local SEO expert to carry out local on-page SEO – but whoever does it does need to be knowledgeable about on page SEO. This is because the hard part for local on page SEO is done during the keyword research stage (as the digital marketing and local SEO experts at Seek Social outlined above). On page SEO tasks for local SEO are really no different from ‘standard’ on page SEO tasks, the key difference is that you’re using a keyword that includes some sort of geo-location specifying your target area.
When it comes to off page SEO, as a local SEO expert, Seek Social know that again there are things you can do to signal to search engines that you’re targeting a specific area. In this case, our team of digital marketing professionals can prioritise making sure that directory backlinks are created with quality directories in the target location, that the relevant contact details are clear and consistent across all sites where directory backlinks are created, and making sure that any site or blog content we create makes reference to our target area as part of the keyword.
In Conclusion
Because we’re a full-service digital marketing agency Seek Social also offer a range of other digital marketing services away from SEO – including web design and development, data science expertise, creative pursuits such as content writing, branding advice and graphic design, and support for PPC and email marketing campaigns. For more information on any of these services or of course, about local SEO expertise – don’t hesitate to get in touch with us via our contact us page, Facebook, LinkedIn, or Instagram!
