30 March 2020
8 SEO Keyword Research Tips For Beginners
In the fast-paced world of digital marketing, staying ahead of the curve is essential. Effective SEO keyword research remains a linchpin in any successful online strategy. Whether you’re just starting or looking to refine your approach, these eight tips are crafted to provide actionable insights for you to take your SEO game to the next level.
1) Relevance Matters
The importance of relevance cannot be overstated when it comes to SEO keyword research. Imagine your content as a ship, and your keywords as the anchors keeping it grounded. Bury’s top digital service agency and SEO experts unanimously agree: relevance is key. Even if a keyword appears exceptional on paper, if it doesn’t seamlessly connect with your content, it won’t contribute to your success. In fact, it might harm your ranking and SEO efforts. The first step in your SEO journey is identifying keywords that not only match your business but also align with the interests and needs of your target audience.
2) Embrace Low Search Volume Gems
The allure of high search volume can be tempting, but don’t let it blindside you. Broad ‘head terms’ may attract more searches, but they often come with intense competition. The SEO experts at Bury’s leading digital agency know the secret – low search volume keywords can be hidden gems. While they may bring in less traffic, they are also less competitive, giving your page a better chance to stand out in the crowded digital landscape. This SEO keyword research strategy can be particularly effective for niche businesses or those operating in specialised markets.
3) Integrate Keywords Naturally
Once you’ve identified your SEO keywords, the challenge is seamlessly integrating them into your content. Think of it as weaving a tapestry where each thread, or in this case, each keyword, adds depth and meaning. Striking a balance in SEO keyword research is crucial; your keywords should enhance the user experience rather than disrupt it. For SEO success, think about how easily your chosen keywords fit into your content without sounding forced or unnatural. Craft your content with the user in mind, making the incorporation of keywords feel organic and meaningful.
4) Bid Farewell to Keyword Stuffing
The evolution of search engines has rendered the old tactic of ‘keyword stuffing’ obsolete. Gone are the days when quantity triumphed over quality. The SEO experts at Seek Social, Bury’s best full-service digital agency, emphasise that modern SEO is more about providing value to users. Focus on understanding user intent and delivering valuable content. The days of cramming keywords onto a page are over. Instead, search engines now prioritise pages that authentically fulfil user needs, shifting the focus from sheer keyword quantity to user satisfaction.
5) Long Tail Keywords: A Strategic Move
Your journey through SEO keyword research doesn’t end with identifying basic keywords. Long-tail keywords, consisting of an extra word or two, can make a significant difference. Think of them as the navigational tools that lead users directly to what they’re looking for. These specific terms reduce competition and help your target audience find your pages more effectively. For small and medium-sized enterprises (SMEs), long-tail keywords can be a game-changer, offering a focused approach to reach a more niche audience.
6) Leverage LSI Keywords
Expanding your keyword arsenal with Latent Semantic Indexing (LSI) keywords is akin to adding layers to your SEO keyword research strategy. It’s about understanding the context of your content and presenting it in a way that resonates with search engines. The advice from Seek Social, a full-service digital and SEO agency in the UK, is to actively search for the SEO keywords you plan to use. Take note of the search results and evaluate how well your page fits among them. If your content aligns well or even outshines the competition, that keyword could be a valuable addition to your strategy.
7) Spy on Competitors
In the competitive landscape of digital marketing, keeping a watchful eye on your business competitors is a strategic move. Analyse their SEO keywords, observe their rankings, and dissect their SEO keyword research strategies. This not only provides ideas for keyword variants but also informs your ongoing SEO optimization strategy. If you see an opportunity to outperform a competitor for a specific keyword, seize it. On the flip side, if a competitor has successfully secured a keyword, you might opt to avoid direct competition and focus your efforts on alternative keywords with less competition.
8) Arm Yourself with Tools
In the arsenal of SEO keyword research, tools are your trusted companions. While some are paid services, the insights they offer are invaluable for SEO professionals. Consider exploring tools like Ahrefs, Semrush, Hubspot, Keywords Everywhere and Keysearch. These SEO keyword research tools provide a wealth of data, from search volume to competitor analysis, aiding you in making informed decisions about your SEO strategy. For those seeking free insights, the ‘searches related to’ section at the bottom of Google search results is a goldmine for alternative keyword suggestions and ‘long-tail’ versions.
Frequently Asked Questions (FAQs)
How often should I update my SEO keywords?
Regular updates are crucial. Aim for quarterly reviews to align with evolving search trends and user behaviour. Remember, the digital landscape is dynamic, and what works today may need adjustment tomorrow.
Can I use the same keywords for local and global SEO?
Yes, but with a strategic approach. While core keywords may remain consistent, tailor them to each audience. Local SEO requires location-specific keywords, while global SEO focuses on broader terms. Think globally, act locally.
Is PPC necessary for SEO success?
PPC (Pay-Per-Click) and SEO are distinct strategies, but they can work in harmony. A well-integrated strategy that combines both can yield powerful results. PPC can provide immediate visibility while SEO works on long-term organic growth. They complement each other in driving digital success.
Congratulations on unlocking the key to effective SEO keyword research! Remember, SEO is a multifaceted journey, and these tips are just the beginning. For comprehensive digital solutions, including SEO, local SEO, global SEO, on-page SEO, off-page SEO, e-commerce SEO, PPC, content marketing, social media marketing, email marketing, web development, web design, graphic design, and white label services, connect with Seek Social.
For personalised guidance and to explore how our team can tailor a strategy to your business needs, contact us. Whether you’re diving into the world of SEO or seeking to enhance your current SEO keyword research strategy, Seek Social is your trusted partner on the digital journey.