19 July 2023
Trends In Digital Marketing That You Should Know About In 2023
As the digital marketing technology and capabilities evolve, trends in digital marketing change to make best use of them, and to remain competitive businesses need to stay up to date with these trends. In this blog the Seek Social team take a look at the biggest trends in digital marketing over the first six months of 2023, and tell you how we can help you step up your digital marketing game and online presence!
The Trends In Digital Marketing For The First Half of 2023
Personalization and Customer Experience in Digital Marketing
We’ll kick off our list covering the trends in digital marketing over the first six months of 2023 by talking about personalization. As consumers we’re increasingly looking for things which are uniquely ours – which includes advertising material and sales experiences. This is all part of our desire to be seen and listened to, and modern businesses can use data and technology to provide the kind of experiences that we want. In fact, we believe that superior customer experiences like these are not simply amongst the latest trends in digital marketing anymore, but a necessity in a modern digital marketing scenario.
Content Marketing Strategies and Techniques for Modern Audiences
Modern audiences crave engaging and valuable content, ideally with a more personalized feel. As a result of this webpages and social media posts featuring interactive content, storytelling, and user-generated content are gaining traction. They foster engagement and enhance the user experience, while also making your audience feel like they are being listened to, and that they have a voice within your community.
Influencer Marketing and Brand Partnerships
No matter what industry you’re in, your target audiences likely spent a lot of time watching videos online during the pandemic, and growing accustomed to influencers and other such personalities as a result. Influencer marketing continues to be a powerful tool for boosting brand visibility and credibility across video streaming and social platforms even in 2023 – collaborating with influencers who resonate with your brand and audience allows for authentic communication and builds trust – so it’s still one of the important trends in digital marketing.
Video Marketing and Live Streaming Trends
Just as the pandemic helped influencers become part of ‘the new normal’, it did the same for online video content, and especially live streaming, As a result video content is currently incredibly popular in the digital marketing sphere. In short, consumers on the internet are increasingly gravitating towards content they can watch or listen to over content that they have to read. As a result savvy marketers are creating content that caters to that change in taste, and harnessing the power of live streams to provide real-time engagement and build a strong connection with their audience.
Voice Search and Optimization for Virtual Assistants
With the rise of virtual assistants like Alexa and Siri, voice search optimization is becoming crucial, and the rise of those assistants earns voice search optimization a spot on our list of 2023’s trends in digital marketing. As a result of this increase in popularity, modern businesses really need to take the time to optimize their content so that it will rank well in a Google voice search.
Mobile Marketing Trends and Strategies
Internet-enabled mobile devices really are everywhere these days, which means that digital marketing for mobile devices will continue to be a key element of any digital marketing for the foreseeable future. Strategies like mobile optimization, app-based marketing, and location-targeted ads have been gaining prominence for years now – that trend is continuing in 2023, and in the opinion of our team, it will continue to do so for a long time yet.
Use of Chatbots and Conversational Marketing Techniques
AI technology has developed significantly in recent years too, and this has allowed for greater use of things like chatbots and conversational marketing techniques powered by AI. Technologies such as these can provide fast responses and more personalized interactions – both online, and in settings such as customer service too. From the business’ side there are other advantages too, since tools like these can be used to automate routine tasks, enhance customer engagements, and gather valuable insights that can inform other aspects of your combined digital marketing approach.
Data-Driven Marketing and Analytics: Making Informed Decisions
The last of our trends in digital marketing for the first half of 2023 might not be a true ‘digital marketing trend’ at all, but it can’t be denied that more and more companies are starting to realise what Seek Social have known for years. That is the fact that the use of all of these different tools and marketing approaches puts a wealth of data at their disposal, and that said data can be used to gain insights into customer behaviour, measure campaign performance, and make data-driven decisions based not on ‘gut feeling’ or ‘intuition’, but actual real-world data.
How Seek Social Can Help You Get Digital Marketing Right
As a full-service digital marketing agency that’s been in operation for seven years now, Seek Social is a proven force in the industry. Of course we make it our mission to stay up to date with the latest trends in digital marketing so we can bring you articles like these, but we know that delivering top-quality digital marketing support calls for much more than that. That’s why we offer a comprehensive range of services covering all of the core activities that good digital marketing involves – we’re talking about all aspects of SEO, paid online advertising, content creation across multiple text types and platforms, bespoke graphic design to support that content and make your business stand out visually, and things like data science that will help you strategize and market your business online the Seek Social way – using the data at your disposal to inform every move you make.
If all of that sounds like the kind of support you need then why not contact us today You can reach out to us directly through our contact us page, or via Social Media on Facebook, or LinkedIn. Lastly, if you’re looking for more great articles just like these you can find them in our blog, and we will be publishing more articles on trends in digital marketing in the future, so watch this space!