8 Key Points When Researching SEO Keywords

8 Key Points When Researching SEO Keywords

Keyword research is the crucial first step in any search engine optimization campaign. Get it right, and you’ve laid the foundations for success. Get it wrong, and your SEO campaign is likely doomed to failure before it even starts. How do you know if you’re doing it right though? A great question, but there’s no need to worry about the answer… This week, the SEO Expert team at Bury’s only full service digital agency will show you the factors and metrics you need to take into account when you’re picking out your next batch of SEO keywords…

 

1) Relevance Reaps Rewards…

Bury’s top full service digital agency – indeed, any decent SEO expert out there – will tell you that the first thing an SEO keyword has to be, is relevant to your content. Even if you find a great keyword that ticks all of the other boxes we’ll talk about in this article, using a keyword that doesn’t connect back to what you’re writing about won’t help you. In fact, it’ll probably actually harm your ranking and your search engine optimization efforts.

 

2) The Smaller The Pond, The Bigger The Fish…

Search volume is the amount of times someone searches for that keyword (or phrase). It’s usually presented in ‘searches per month’. More broad ‘head terms’ get great search volumes, but there is a drawback to this… That being, because they’re more vague and typically easier to use in content, they’re also really competitive. An SEO expert like the team you’ll find at Bury’s top full service digital agency know this… In search engine optimization, real results come from more specific terms that will receive less overall traffic. Why? Because your page is less likely to be be crowded out by bigger players with bigger SEO budgets.

 

3) Gotta Fit in to be Popular…Scrabble tiles spelling out the word 'Keywords' on a background of blank scrabble tiles.

You need to use your SEO keyword fairly often in your content if you want it to rank well. Therefore, you need to think about how easily this vital piece of the search engine optimisation puzzle will fit into your content… Ideally without it sounding forced or un-natural.

 

4) Stuffing? No Thanks!

The SEO expert team at Seek Social – again, Bury’s best full service digital agency – remember the days when ‘keyword stuffing’ was a viable search engine optimization tactic. However, it’s no longer enough to just cram keywords into a page wherever and whenever you can… Today, search engines are wise to that. Instead, in the modern SEO landscape you really need to bear in mind what a user is looking for when they search for a term. The better a job you can do of providing whatever that might be now influences your ranking way more than the sheer number of keywords on a page…

 

5) The Devil’s in the Detail…

The keywords you identify are not the only SEO keywords that will be useful to you. Indeed, our SEO expert team know how powerful keyword variants can be… An extra word or two can be the difference between fighting tooth and nail to rank for a head term, and finding those more specific terms we mentioned earlier. So-called ‘longtail keywords’ are a great search engine optimization tactic for SME’s too. They cut out a lot of competition and can really help those demographics that matter to you find your pages.

 

6) Check Out The Neighbourhood…

The advice of this full service digital agency and our SEO expert team, is to actually search for any SEO keywords that you intend to use. When you do, take stock of the results your search returns. Ask yourself if your page would fit in with its potential neighbours, or maybe even look better… If the answer is yes then the keyword could indeed be useful to you, and be one you could rank well for.

 

A close up of an analytics screen, focusing on a line graph that's trending upwards.7) Get Your 007 On…

You should also be watching your business competitors. What SEO keywords are they using, and where do they sit in the rankings for them? This can be a great source of ideas and head terms that you can find variants for. It can also inform your strategy going forward… See the opposition ranking well for a term but think your search engine optimization guys can do better? Start using the same keyword and try to ‘steal’ it from them. Likewise, if you see that your competitor has done a good job securing a keyword for themselves, you can avoid it and focus your efforts on another one.

 

8) Get By With A Little Help From Your Friends…

Of course, there are a number of tools out there to help you find great SEO keywords. Unfortunately they are all paid services, but for a search engine optimization professional, even an SEO expert – these are invaluable tools. Check out the tools from Ahrefs, Hubspot, Keywords Everywhere, and Keysearch for a start, but there are plenty of others out there too. In terms of free help, the only thing the pros at this full service digital agency use is the ‘searches related to’ section at the bottom of Google search results… This area is a great source of keyword alternatives and ‘long-tail’ versions.

Alternatively, you could always put your search engine optimization in the hands of the SEO expert team at Seek Social. As a full service digital agency, we’re working on SEO every day… We have all the tools and knowledge needed to get the results you want, and we have a genuine passion for SEO. Even in a world ruled by algorithms and data, we know that loving what you do still counts… So, to find out how our team and our methods can help YOU, visit our SEO page online, or call us on 0161 761 1800!

…And of course, don’t forget to follow us on Facebook, Twitter, and Instagram too!



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