SEO Preston Can Rely On, From a North-West Based Agency
What SEO is, and how it helps your business
SEO is a digital marketing strategy, whereby you create content on your website and blog(s) that entices search engines, and gets them to place your site higher in their results pages. This means that any prospective customer looking online will be able to find you more easily when they search for products or services related to yours.
This work is done in a number of ways, from tasks such as backlink creation and backlink disavowal which take place on other sites and other platforms on the internet, to technical tasks such as site speed and other UX improvements, to on-page optimisation content rewriting and creation – directly modifying the pages on your website so that they better meet the criteria and requirements for a good page set out by the various search engines, and earn that better ranking as a result.
When done correctly, SEO will help increase the number of potential customers visiting your website, and in the process take away traffic from your competition. It will also increase the likelihood of people staying on your site longer and converting into leads or sales if that’s what you’re going after.
When done correctly, this will result in more sales for your business!
What SEO is, and how it helps your business
The benefits of good quality SEO work are many – but to name just a few:
Increased brand awareness. When your business has been optimized for search engines, consumers will be able to find you when they’re looking for products and services like yours, which means more leads and sales opportunities for you.
Increased traffic on your website or blog. When people see that you’re higher up in Google results than similar businesses, it’s likely that they’ll click through to your site instead of theirs-and stay there longer because of the quality of information at hand (and not just because of its placement).
Higher conversion rates. If visitors come from organic listings on Google instead of paid ads or sponsored links, then they must have found some degree of value in what they read on your site-meaning there’s likely some level of interest involved here! That means more sales than before as a result.
The benefits of more site traffic
There are several benefits to more site traffic. Firstly, it’ll help you get found in search engines. This is important because the higher up you appear in the SERPs (search engine results pages), the better chance you have of getting clicks from potential customers. In turn, this means more opportunities for your business and increased sales.
Secondly, SEO can help your brand retain competitive advantage by improving online visibility and engagement through organic search – as opposed to paid ads or other forms of advertising that cost money. This will ultimately mean more customers visiting your website which can lead directly to bottom line growth for any business.
An in-depth look at Seek Social's SEO services
The different types of SEO
SEO (search engine optimization) is a broad term that encompasses a number of different digital marketing services, but it can also be broken down into it’s own subgenres. Global SEO is the practice of getting a page to rank well on the global (i.e. default) rankings for searches like “cars” or “mortgage.” Local SEO is work undertaken to get a site or page to rank highly in a specific geographical area, like ‘Preston’, ‘Texas’ or ‘Chicago suburbs’ while ecommerce SEO is work that helps your online store and product pages rank well. On-page SEO refers specifically to tasks carried out directly on the web page whose ranking you’re trying to improve; Off-page SEO encompasses all other kinds of promotional activity including link building, guest blogging and more!
At the core of every successful SEO campaign are two essential components: auditing and keyword research.
Auditing is the process of reviewing a website’s content to determine what it needs to be more search engine friendly. Auditing includes checking for broken links, outdated information, duplicate content, and more. Once we’ve completed our audit, we can start making changes that will help your site appear higher in search results.
Keyword research involves determining which keywords best describe your business so you can target them with SEO-friendly content on your website or blog posts; this makes up about a quarter of the work involved in creating an effective SEO strategy for any given project.
Content is arguably the most important element of SEO, as it’s what people will be searching for. If your site doesn’t have great content that covers those topics, your rankings won’t be as high.
Additionally, good content helps build trust with customers and can increase brand loyalty. It also gives you an opportunity to establish yourself as an authority on a particular topic, which can lead to links from other sites – a crucial part of SEO that we’ll talk about later on.
At this stage we’ll take the content that’s already on your site and optimise it as best we can. We’ll also write any missing pieces of text (whether that’s actual web copy that’s designed to be read or other important SEO elements like description tags) and optimise them too. This means that when Google crawls (geek-speak for ‘reads’) through each page on your site, it has all the information necessary for ranking highly in search engine results pages (SERPs).
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The other digital marketing services Seek Social can provide
If you’re looking for an agency that can help with more than just SEO, Seek Social can also provide a range of other digital marketing services. We are a full-service digital marketing agency, offering everything from the SEO services we’ve already spoken about to social media management, data science support, content writing and branding support, PPC or email marketing campaign management, active engagement on social media, web development and design, and more.
So, if you need help building your brand’s online presence, look no further than Seek Social. Our team has decades of combined experience in the industry and we know how to get results-no matter what type of business you’re in.
Conclusion
f you’re looking to boost your online presence and grow your business, Seek Social is the right place for you. Our team of experts have successfully helped numerous companies up and down the United Kingdom and even across the world, and we know our creativity and knowledge can do the same for you.
We can help you make the most out of your digital marketing efforts. Whether it’s creating content that really resonates with your target audience (or audiences) and gets people talking about your brand, to organising social media campaigns that generate leads, to fine-tuning your digital marketing strategies or how you position your brand in your industry to deliver better results. As you’ve seen above, we can provide all sorts of services to ensure every campaign is tailored to meet its goals.
Why not check out our Facebook and LinkedIn pages to learn more about our work, and of course feel free to drop us a line there or via our ‘contact us’ page to talk to us directly today!