Kinsella Tax
Tax Investigation Specialists
About Kinsella Tax
Kinsella Tax is a Tax Investigation Specialist firm that helps those in need. They came to Seek Social due to their CPA sky rocketing to an average 238GBP per lead after some changes were made their account. Their goal was to get their CPA back down to where it was prior.
Their Goals
Partnering with Seek Social, the Kinsella Tax team wanted to:
– Reduce their Cost Per Ad Spend
Results
£76
Reduced CPA
From £238
110%
Increase In Leads
114%
Increased Conversion Rate
The Solution
We took their current campaign structure and optimised for keywords, ad groups, bid strategy, ad schedules ad more. The goal was to slowly undo prior changes and get the campaign to smooth itself out.