image 12 | Seek Social Ltd

Initially London

Monogramming Service

About Initially London

Initially London is an e-commerce shop selling monogrammed gifts and accessories of all kinds. They came to Seek Social with the goal of generating consistent sales outside of their peak seasonal periods.

Their Goals

Partnering with Seek Social, the Initially London team wanted to:

– Generate consistent sales outside of their peak seasonal periods.

Results

110%

Increase in
Google Ads transactions

106%

increase in revenue
from Google Ads

3k

Consistent revenue per month
from Google Ads

The Solution

Utilizing Google Ads, we created both a Google Search Campaign & Google Shopping campaign to maintain plenty of visibility on the SERP. We honed in on the shopping campaign to historically top performing products and allowed the search campaign with dynamic search ads to cover the full product range.