Houst
Airbnb Management Company
About Houst
Houst is an international air bnb management company who was looking for a partner on the paid search side of advertising to drive marketing qualified leads. They had been running their effort prior in-house with little experience.
Their Goals
Partnering with Seek Social, the Houst team wanted to:
– Reduce their Cost Per Ad Spend
Results
25%
CPA Reduction
20%
Increase in MQL's
(Marketing Qualified Lead)
13K^
Allowed Client To Scale To 22k montly Budget from 9k
The Solution
We revamped their current campaigns to maintain data points along with proper structuring and cleanup of ad groups, keywords, ad copy, and targeting. Our focus on budget allocation allowed for Houst to generate more MQL’s on the same budget.