The Ultimate Guide to On Page SEO in 2023

Navigating the digital landscape requires a grasp of various techniques, and a critical one is on page SEO. This guide to on page SEO will provide you with a comprehensive understanding of its current best practices and strategies for 2023.

The Ultimate Guide to On Page SEO in 2023

Understanding On Page SEO

Before we can get started into our definitive guide to on page SEO, it’s important to clearly establish what we are talking about. On page SEO, also known as on-site SEO, involves optimizing web page content to make it more appealing, both for human users, but more importantly for search engines like Google and Bing.

The Ultimate Guide to On Page SEO in 2023

The Importance of On Page SEO

On page SEO is paramount in ensuring your site achieves a high rank in search engine results. It helps search engines understand your content and determine if it is a relevant answer to people’s queries. By following the information in this guide to on page SEO you’ll be enacting a proven on page SEO strategy – and as a result you’ll attract the right traffic to your pages and positively impact your search engine ranking.

The Ultimate Guide to On Page SEO in 2023

On Page SEO: The Key Elements

In order to properly optimize a page for SEO, there are a number of key issues that always need to be addressed – the Seek Social team run through those issues below:

Title Tags

We’ll begin our guide to SEO by talking about a page’s ‘Title’ tag. Your title tag (also known as your ‘SEO Title’) is one of the most critical SEO elements on the page. It should offer a concise description of your page’s content and include the main keyword to improve your search engine ranking – and it should do it all in 60 characters or less.

Meta Descriptions

Meta descriptions serve as a summary of your page content. They expand on the information in the title tag and tell potential visitors more about what they can expect if they visit your page. Both the meta description and title tag should include a keyword, and they’re both incredibly important, since they are what search engines show to users when they return your page in a search engine results page (SERP).

Slugs

Wherever possible you should also include your keyword in your page’s ‘slug’ (the part of a page’s URL that appears after your domain name) too – be careful here though as if you modify the slug on an existing page, you’ll break all the links leading to that page, which can negate the SEO benefit of having the keyword in the slug.

Word Count

You do need to pay attention to the amount of words on your page as search engines use page word count to help them understand the content on a page and what it is intended to do, and even decide if it is eligible to be included in their results.

Content Structure and Quality

High-quality, original content is a cornerstone of on page SEO. Search engines favor content that is designed to inform and provide value to visitors, is well-structured, and regularly updated.

Keyword Density

The number of keywords that you include in the content on your page matters, since when ‘reading’ a page Google and other search engines will use the terms and words that they see most often to determine what the page is about, which search terms it is relevant to, and (along with other SEO metrics) where it should rank in a given set of results.

Keyword Placement

Where you put your keywords also impacts how search engines interpret your content. This means that there are certain ‘sweet spots’ where you should definitely make an effort to include a keyword, because if you can do so, it will have extra SEO impact.

Internal and External Links

Internal links help search engines understand the structure and content of your site, while external links to relevant, high-authority sites can improve your credibility and ranking.

On Page SEO Best Practices

Optimize Your Images

Image optimization involves delivering high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. Use relevant image filenames and alt text to help search engines understand your images.

Improve Site Speed

Site speed is a crucial ranking factor. A faster site provides a better user experience and leads to higher engagement rates and better organic rankings.

Remember To Utilize Header Tags Properly

Header tags (H1, H2, H3, etc.) help search engines and readers understand your content’s structure and points of focus. Including keywords in your content’s subheadings can also boost your SEO, but only if you format them properly using appropriate header tags.

Mobile-Friendliness

Ensure your site is mobile-friendly. A significant portion of global online traffic is mobile, and search engines favor mobile-friendly websites.

Make Use Of On Page SEO Tools

There are various SEO tools available online that can assist in implementing on page SEO, help you understand how well your on page SEO implementation is working, and identify areas for improvement. We strongly recommend researching and using some of these tools to help you understand why things are the way they are, and if any changes you make are working.

Don’t Neglect Your SEO ‘Housekeeping’

There are a number of things that you should take care of as soon as a new page goes live or an existing page is updated in order to make sure you reap the potential SEO rewards of your changes as soon as possible. These include making sure that your page is ‘indexed’ by Google and other search engines, and read by the bots that evaluate content on behalf of search engines as soon as possible.

The Ultimate Guide to On Page SEO in 2023

What Qualifies Seek Social to Advise on SEO?

Seek Social is the perfect team to provide a guide to on page SEO because we are an established full-service digital marketing agency. We’ve been in business for nearly a decade now, and while we’ve expanded to work in PPC and graphic design too over that time, during those ten years we’ve developed a proven track record in all aspects of search engine optimization, as you’ll no doubt see from our case studies.

We’ve made it our mission to understand SEO processes and the SEO industry in-depth, we believe we’ve succeeded in that endeavor and become an authority on the subject, and now we’re ready to share our expertise with you and help each Seek Social customer learn about SEO and perfect their approach too.

The Ultimate Guide to On Page SEO in 2023

The On Page SEO Services Seek Social Can Provide

One thing that many people don’t yet understand about SEO is that it comes in many different forms, and even on-page SEO can be broken down into different types. However, the good thing for you as a Seek Social client is that you don’t need to worry about that. We have proven techniques and approaches ready to roll out for all of the different forms of SEO, and therefore ready to meet your SEO needs no matter what they may be.

For instance, of course we do make use of all the knowledge on display in this guide to on page SEO when we are performing ‘standard’ (or ‘global’) on page SEO. Likewise the majority of these techniques will also be used in the related fields of ‘local’ on page SEO and on page SEO for ecommerce purposes, but they will be applied in slightly different ways to meet the end goals of the SEO campaign they are a part of.

The Ultimate Guide to On Page SEO in 2023

Conclusion

On page SEO is a dynamic, evolving field that demands to keep abreast of the latest trends and changes in search engine algorithms. Our guide to on page SEO provides you with the essential best practices and strategies for 2023. Implement these, and you’ll be well-positioned to drive organic traffic and achieve higher search engine rankings.