2 March 2020
Seek UK SEO Dominance? Sweat The Small Stuff!
This week the Seek Social blog returns to one of our favourite topics… As the top digital agency in Bury (and even the North-West), we’re used to providing great SEO optimization UK – and world – wide…. Seek Social know what it takes to deliver top-notch search engine optimization marketing services, web design and more, and today we’re going to share some of our SEO expertise with you. So, if you seek UK SEO dominance then it’s time to learn from a top digital agency… So join us now as we show you five things which will impact your ranking that people often overlook…
The Six Steps to Take if you Seek UK SEO Excellence:
1) Watch That Word Count…
The reading programs used by search engines will carry out a word count on any website that they visit. So, Bury’s top digital agency – or anyone that wants to provide good SEO optimization UK wide or worldwide – need to be aware of the word count on their pages. The two most important numbers in this regard are 150 words, and 650 words. What do these points mean? Well, 150 words is the minimum for a webpage to not be penalised for not having enough content… While 650 words is the mark that blogs, journalistic or scholarly articles etc. need to reach to avoid that penalty. The takeaway here? If you seek UK SEO dominance, make sure your pages have enough content, and that you’re using your keywords enough in your pages!
2) Page Readability Matters…
The reading software used by the various search engines can actually read. It’s not perfect, but it knows when you’re writing good English, and when you’re not. As providers of SEO optimization UK businesses can trust, we know that the way you write is as important as what you write. So, take it from a top digital agency… If you seek UK SEO excellence you need to understand that ‘good’ SEO isn’t just about keywords. You also need to consider things like sentence length, use of transition phrases and passive voice… And finally – abandon those fancy specialist terms in favour of more widely-understood language.
3) User Experience Counts…
A search engine’s reading software isn’t just ‘reading’ though. It also bears in other factors and evaluates the overall experience that your site will give to human users. It’s been told what humans find annoying and what they like, and can rate your site against those parameters. We provide search engine optimization marketing services and web design with these parameters in mind. What’s more, it’s this approach that lets us provide that great SEO optimization UK, and world wide. On this point, if you seek UK SEO dominance the advice of Bury’s top digital agency – Seek Social – is as follows: Avoid annoying features like pop-ups, pop-unders and autoplayed music, and make sure that all of your most popular pages and most pertinent information is easily located.
4) Images Really Help Too…
Whether it’s search engine optimization marketing services, web design, social media or any other individual service that Bury’s top digital agency provide… Seek Social know that images make a big difference. SEO is no different. After all, pictures can make a website accessible to those that cannot read your alphabet. So, if you Seek UK SEO dominance the advice from our team – who again, provide great SEO optimization UK and world wide – is to provide that access by always adding images to your webpages.
5) Don’t Forget The Alt Texts!
Accessibility is a big part of SEO. Sites which are prepared for foreign visitors, or those with disabilities or impairments will find their way up the rankings. As such, a big part of the search engine optimization marketing services that Seek Social provide is based around adding accessibility.
A search engine’s reading software also bears the needs of those with a physical impairment in mind. So, the benefit you get from adding an image could be undone if you don’t also provide an ‘alt text’. Alt texts are used by screen readers to describe images to those with a visual impairment. As the team behind the best SEO optimization UK businesses can get knows, omitting them means you are denying a certain group of people full access to your site and its content. So again – if you seek UK SEO dominance, make sure that <alt> tag is filled in!
6) Vet Your Backlink Sources…
For our final point, the top digital agency in Bury remind you to think about where you get your backlinks. The search engines know the less reputable parts of the web as well as the legitimate ones… They have a ‘blacklist’ of sorts, full of sites that they don’t want to see linking out to other sites. These are so-called ‘toxic backlinks’… If your site is linked out to by such sites, it will actually harm your SEO. The team behind our top-notch search engine optimization marketing services – SEO optimization UK and global businesses can count on – know that if you too seek UK SEO dominance, you need to do your research into the site linking out to you before you set up that backlink!
And there we have it folks… Six easy ways to boost your SEO score that your competitors might not have taken into account. For more great digital marketing advice from Bury’s top digital agency you can call us on 0161 761 1800 during office hours, or come and see us in person at our new office! Alternatively, don’t forget to follow us on Facebook, Twitter and Instagram for more bite-size chunks of knowledge throughout your day!
