29 April 2021
What is Digital Presence? How Digital Marketing Can Help You Improve Your Online Presence in 2022
These days, people search for everything and anything online. Whether they’re looking for a recipe, directions, do-it-yourself solutions, and more, people simply Google what they need to know. Because of the accessibility of search engines, people have the opportunity to search for unfamiliar brands.
If a user searches your brand name on Google, Bing, Pinterest, Instagram, etc., they will see your digital presence. If you have a weak (or nonexistent) digital presence, your business may be in trouble. It’s critical that your business creates a strong digital presence in order to boost brand awareness, convert customers, and generate growth.
What is Digital Presence?
In simple terms, digital presence is how your business appears online. There are nearly 4.66 billion internet users worldwide, and each time they search for certain products and services, they might end up on your website or similar media pages. What they see defines your digital presence. Whether it’s articles, customer reviews, social media posts, and more, all forms of online content related to your brand are considered as your digital presence.
Why Do You Need a Strong Digital Presence?
The straightforward answer is that you need to go where your customers are. It is estimated that 81% of people use the Internet to search for a product or service. Since most of your customers are online, you need to ensure that they can find you each time they perform a search query.
Here are some reasons why establishing a strong digital presence is important:
The straightforward answer is that you need to go where your customers are. It is estimated that 81% of people use the Internet to search for a product or service. Since most of your customers are online, you need to ensure that they can find you each time they perform a search query.
Here are some reasons why establishing a strong digital presence is important:
#1 It creates visibility
A strong digital presence means that you’re more visible to potential customers. They will be able to find your brand online, whether or not they’ve already heard about you. A strong digital presence boosts brand awareness and familiarity, allowing you to connect with users. As a result, these prospective customers will turn to you whenever they need your particular products or services.
#2 It establishes your credibility
Building a digital presence allows you to show your prospective customers that your brand is a leader in the industry. It lets you display your expertise through customer reviews, informative articles, relevant social media posts, and much more. By establishing your authority, you can then gain your customers’ trust.
#3 It creates a lasting first impression
It is estimated that over 81% of consumers search about a business online before visiting its store. They also spend approximately 79 days gathering information before making a purchase. Hence, your digital presence can determine whether or not a customer will convert. Leave your potential customers with a positive impression by using a pleasing, user-friendly website design by hiring a web design and development agency in the UK.
How Can Digital Marketing Help Improve Your Digital Presence?
Digital marketing utilizes multiple strategies that can help develop, enhance, and manage your digital presence across several channels.
#1 Website
Your website is the face of your brand. When customers need more information about your business, they will likely visit your website first. Everything from the fonts that you use to the content on the website needs to be refined. Use a mobile-friendly design, offer user-friendly navigation, optimize web pages, and more.
#2 Social Media
Social media allows you to connect with customers on a more personal level. Channels such as Facebook, Instagram, and Twitter offer brands the opportunity to engage their followers, as well as strengthen their digital presence. If you don’t have an active social media presence, consider hiring social media agencies in the UK.
#3 SERPs
Does your brand appear on search engine results pages (SERPs)? The goal of every brand is to appear on the first page of Google. This is because 75% of users don’t go past the first page of Google search. Paid search, or pay-per-click (PPC) advertising, can help get your brand in front of potential customers. In order to rank higher on search engines, you’ll need a reputable PPC agency in the UK by your side.
#4 Digital Content
Offering high-quality content is crucial to improving your digital presence. Content includes everything from blog posts, videos, graphics, case studies, whitepapers, eBooks, and more. Optimizing content with relevant keywords helps increase your ranking on search engines. Plus, digital content lets your audience see that your business is the real deal.
Conclusion
Digital presence is how your business is seen online. It is critical that you maintain a strong digital presence to attract new customers and increase brand awareness. Since it can be confusing to keep up with digital marketing trends, it would be best to work with a digital marketing agency that can help you create a solid digital marketing plan. This ensures that what you do on the Internet reflects well on your business. Finally, for more information on any of the things we’ve talked about above, or for advice personalised to your unique circumstances, feel free to get in touch with the Seek Social team over social media, or using the contact details that you’ll find here.
