Must-Have Internet Marketing Tools to Help Your Business

The right internet marketing tools can revolutionise how businesses attract, engage, and convert customers. In today’s fast-paced digital landscape, brands that fail to adopt cutting-edge digital marketing tools risk falling behind, whether in optimising content for search engines, automating email campaigns, or tracking analytics. Using the right tool ensures efficiency, consistency, and better decision-making.

With the growing number of great marketing tools available, businesses must carefully select platforms that align with their goals. The right can help streamline processes, improve audience targeting, and boost return on investment (ROI). Leveraging these tools is essential for staying competitive, from startups to large enterprises.

This guide covers essential tools for SEO, social media, content marketing, email campaigns, PPC, analytics, automation, and more. Integrating these solutions into your marketing strategy maximises efficiency, drives engagement, and achieves long-term success in today’s ever-evolving digital world.

1. Search Engine Optimisation (SEO) Tools

A strong SEO strategy ensures your website ranks higher in search results, driving organic traffic and increasing brand visibility. The best online marketing tools for SEO offer keyword tracking, competitor analysis, backlink audits, and content optimisation.

Best SEO Tools for Business Growth

• Google Keyword Planner – A free marketing tool for keyword research and PPC planning.
• Ubersuggest – An easy-to-use marketing tool for keyword ideas and competitor insights.
• Semrush – A robust marketing tool for technical SEO audits.
• Serpstat – A multi-functional marketing tool offering rank tracking, backlink analysis, and keyword research.

How to Use SEO Tools Effectively

• Conduct keyword research to target high-ranking search terms.
• Use marketing software like Ahrefs to analyse competitor backlinks.
• Optimise website speed and performance using internet marketing tools like Screaming Frog.
• Monitor search rankings with Google Search Console and make data-driven adjustments.

2. Content Marketing Tools

Content is king in digital marketing. Quality content attracts, educates, and converts potential customers. The right marketing tools ensure that content is optimised for search engines and tailored to your audience.

Best Content Marketing Tools

• Jasper AI – AI-powered digital marketing software that generates high-quality content quickly.
• CoSchedule Headline Analyser – A marketing tool for optimising article headlines.
• Frase – An AI-driven marketing tool for content research and SEO optimisation.
• ClearScope – Helps improve content relevance and readability.

Practical Content Marketing Tips

• Use AI-powered internet marketing tools like Jasper to generate blog posts.
• Improve readability with Grammarly and ensure SEO-friendliness using Surfer SEO.
• Create infographics and visuals using Canva to enhance engagement.

3. Social Media Management Tools

Social media is vital for branding, customer engagement, and lead generation. Managing multiple platforms efficiently requires top-notch marketing tools that streamline scheduling, performance tracking, and engagement.

Best Social Media Tools

• Later – A top-rated digital marketing software for Instagram scheduling.
• SocialBee – Helps automate content posting across multiple platforms.
• Loomly – A marketing tool that suggests trending topics for posts.
• Brandwatch – A social listening online marketing tool for tracking brand mentions.

How to Optimise Social Media Marketing

• Automate posts with Buffer or Hootsuite to maintain consistency.
• Use analytics tools to measure engagement and refine strategies.
• Schedule content in advance using internet marketing tools like Later.

4. Email Marketing Tools

Email marketing remains one of the highest ROI strategies. The best marketing tools for email campaigns offer automation, segmentation, and analytics.

Best Email Marketing Tools

• GetResponse – A feature-rich marketing tool with advanced automation.
• Omnisend – Designed for eCommerce businesses needing targeted email campaigns.
• MailerLite – A budget-friendly online marketing tool for personalised email marketing.
• Moosend – Moosend offers AI-powered automation and audience segmentation.

Email Marketing Strategies

• Personalise emails based on user behaviour.
• Automate welcome emails and follow-ups using the tools listed above.
• Use A/B testing tools to improve open and conversion rates.

5. PPC & Advertising Tools

Paid advertising requires precise targeting and optimisation. The best internet marketing tools for PPC management enhance ad performance while reducing wasted spend.

Best PPC & Advertising Tools

• Microsoft Advertising – A powerful marketing tool for Bing Ads.
• WordStream – Provides automated PPC optimisation.
• Opteo – Helps manage Google Ads campaigns efficiently.
• Revealbot – Automates Facebook and Instagram ad optimisation.

How to Run Profitable PPC Campaigns

• Use great marketing tools like Google Ads to refine audience targeting.
• Monitor performance and adjust bids using Opteo.
• Automate campaign tracking to optimise ROI.

6. Analytics & Reporting Tools

A marketing tool for tracking data is essential for improving marketing strategies, and analytics provides insights into website traffic, user behaviour, and conversion rates.

Best Analytics Tools

• Heap – A powerful online marketing tool for user behaviour tracking.
• Crazy Egg – Uses heatmaps to visualise visitor activity.
• Piwik PRO – A privacy-focused alternative to Google Analytics.
• Funnel.io – A tool that consolidates data from multiple platforms.

Tips for Effective Data Analysis

• Use Google Analytics to track website traffic and audience demographics.
• Improve UX using heatmaps from Crazy Egg.
• Monitor key metrics and adjust strategies accordingly.

7. Marketing Automation & CRM Tools

Automation saves time and increases efficiency. The best internet marketing tools for CRM and automation streamline lead nurturing and customer interactions.

Best CRM & Automation Tools

• SharpSpring – A feature-rich marketing tool for lead management.
• Nimble – A simple yet powerful marketing software for relationship tracking.
• Pardot – A great marketing tool for B2B marketing automation.
• Marketo Engage – This offers AI-driven campaign personalisation.

How to Automate Marketing Efficiently

• Automate follow-ups and lead scoring using HubSpot or Salesforce.
• Use chatbots to enhance customer engagement.
• Set up drip campaigns with ActiveCampaign.

8. Influencer & Affiliate Marketing Tools

Influencer and affiliate marketing help brands expand reach and credibility. The right internet marketing tools make tracking and managing partnerships seamless.

Best Influencer & Affiliate Marketing Tools

• Affise – A top-tier marketing software for managing affiliate programs.
• Linqia – Matches brands with relevant influencers.
• PartnerStack – A recommended marketing tool for managing partnerships.
• Traackr – An analytics-driven internet marketing tool for influencer tracking.

Maximising Affiliate & Influencer Marketing

• Use tracking links to measure campaign effectiveness.
• Collaborate with niche influencers for targeted brand exposure.
• Monitor affiliate performance and optimise strategies accordingly.

9. Customer Support & Chatbot Tools

Providing instant, high-quality customer support is crucial for retention and brand reputation. AI-powered digital marketing tools streamline customer interactions and improve response times.

Best Customer Support & Chatbot Tools

• Tidio – An AI-powered live chat and chatbot integration.
• Drift – A conversational AI digital marketing software for automating customer support.
• LiveChat – A real-time support marketing tool with integrations for CRM platforms.
• Freshdesk – A cloud-based helpdesk system for ticketing and automation.

How to Improve Customer Support Using These Tools

• Automate responses with Drift chatbots to answer FAQs instantly.
• Use Tidio to integrate live chat with social media and email.
• Implement AI-powered chatbots for lead qualification.

10. Video Marketing & Editing Tools

Video content is essential for engagement and conversions. The best internet marketing tools for video creation and editing make it easier to produce high-quality content.

Best Video Marketing Tools

• InVideo – An AI-powered video creation digital marketing tool with ready-made templates.
• Animoto – A user-friendly marketing tool for making promo videos.
• Lumen5 – AI-based marketing tool that turns blog posts into videos.
• Vidyard – A video analytics marketing software for lead tracking.

How to Maximise Video Marketing Success

• Use Lumen5 to convert written content into engaging video posts.
• Host webinars and tutorials using Vidyard for audience retention.
• Optimise video SEO using TubeBuddy for YouTube rankings.

11. Lead Generation & Conversion Optimisation Tools

Capturing and converting leads efficiently is key to business growth. The best marketing tools for lead generation provide automated workflows, contact segmentation, and optimised landing pages.

Best Lead Generation Tools

• OptinMonster – A powerful internet marketing tool for pop-up lead capture.
• Unbounce – A marketing software for high-converting landing pages.
• ConvertFlow – A multi-step marketing tool for personalising lead interactions.
• Typeform – An interactive form builder for capturing customer data.

Lead Generation Best Practices

• Use OptinMonster’s exit-intent pop-ups to capture abandoning visitors.
• A/B test different call-to-action buttons with Unbounce.
• Integrate Typeform with CRM systems for automated lead nurturing.

12. Competitive Analysis & Market Research Tools

Understanding competitors’ strategies helps businesses refine their approach. The best internet marketing tools for competitive analysis track rankings, ad strategies, and audience insights.

Best Competitive Analysis Tools

• SEMrush – A full-suite marketing software for competitor keyword tracking.
• SpyFu – A great marketing tool for analysing competitors’ PPC campaigns.
• BuzzSumo – Tracks viral content and trending topics.
• Crayon – Monitors competitors’ brand positioning and messaging.

How to Gain an Advantage Using Competitive Research Tools

• Use SEMrush to track competitors’ organic search rankings.
• Analyse PPC ads with SpyFu to optimise your bidding strategy.
• Identify trending content with BuzzSumo to tailor your strategy.

13. AI-Driven Marketing & Personalisation Tools

AI-powered marketing tools that enhance automation, predictive analytics, and personalised experiences, ensuring better customer engagement.

Best AI-Powered Marketing Tools

• Persado – AI-powered digital marketing software for content personalisation.
• Seventh Sense – An email marketing AI tool for predictive send-time optimisation.
• Phrasee – An AI-driven copywriting tool for generating high-converting headlines.
• Pathmatics – A great marketing tool for ad intelligence and audience targeting.

Implementing AI for Smarter Marketing

• Use Persado to craft high-converting ad copy.
• Optimise email campaigns with Seventh Sense’s AI-driven send-time predictions.
• Automate A/B testing with Phrasee to improve engagement rates.

14. Podcasting & Audio Marketing Tools

Podcasting is an increasingly popular channel for brand engagement. The right internet marketing tools help create, distribute, and monetise audio content.

Best Podcast & Audio Marketing Tools

• Descript – A powerful digital marketing tool for editing podcasts via text-based controls.
• Buzzsprout – A hosting platform that helps distribute podcasts to major platforms.
• Podbean – A podcast monetisation online marketing tool with built-in analytics.
• Riverside.fm – A good, high-quality remote podcast recording marketing tool.

How to Use Podcasting for Marketing

• Use Descript’s AI tools to edit podcast transcripts.
• Monetise content using Podbean’s built-in sponsorship features.
• Syndicate podcasts to Spotify, Apple Podcasts, and Google Podcasts via Buzzsprout.

15. Local SEO & Google My Business Optimisation Tools

For businesses targeting local customers, optimising for local search results is essential. These marketing tools improve visibility in Google Maps and local search rankings.

Best Local SEO Tools

• BrightLocal – A digital marketing software for tracking local rankings.
• Moz Local – Helps businesses manage Google My Business listings.
• Yext – A great marketing tool for local directory management.
• GeoRanker – Tracks rankings based on specific locations.

Optimising for Local SEO Success

• Update business information regularly on Google My Business.
• Use Yext to maintain consistent NAP (Name, Address, and Phone) data across directories.
• Leverage customer reviews and encourage positive feedback with BrightLocal.

16. E-commerce Marketing & Sales Funnel Tools

E-commerce businesses need marketing software that optimises conversions, automates cart abandonment emails, and enhances the shopping experience.

Best E-commerce Marketing Tools

• Klaviyo – An advanced internet marketing tool for eCommerce email marketing.
• ReConvert – Helps Shopify stores boost post-purchase upsells.
• CartFlows – A great marketing tool for WooCommerce sales funnels.
• Shopify Email – A simple internet marketing tool for Shopify merchants.

How to Improve E-commerce Marketing Strategy

• Use Klaviyo’s automation to send personalised product recommendations.
• Implement CartFlows to create high-converting checkout experiences.
• Recover lost sales with Shopify’s abandoned cart reminders.

17. Landing Page & Conversion Rate Optimisation (CRO) Tools

Optimising landing pages is crucial for improving conversion rates. These digital marketing tools help businesses refine user experience and A/B test page elements.

Best CRO Tools

• VWO (Visual Website Optimizer) – A powerful software for A/B testing.
• Crazy Egg – A great marketing tool for heatmap tracking and user behaviour insights.
• Leadpages – A drag-and-drop marketing tool for high-converting landing pages.

Boosting Conversions with CRO Tools

• Test different CTA placements with Google Optimize.
• Analyse user behaviour with Crazy Egg’s scroll maps.
• Create visually appealing landing pages using Leadpages.

Building Your Ultimate Digital Marketing Stack

With so many internet marketing tools, choosing the right combination can feel overwhelming. However, by carefully selecting tools tailored to your business needs, you can create a powerful marketing stack that streamlines workflows, automates repetitive tasks, and maximises results.

Why Your Marketing Stack Matters

A well-structured marketing stack ensures the seamless execution of campaigns, provides insightful analytics and improves customer engagement. Whether you’re a small business owner, a startup, or a large enterprise, the right digital marketing software can help you:

• Automate social media scheduling and engagement.
• Optimise content creation and distribution.
• Track and analyse website performance.
• Personalise customer interactions for better conversions.
• Manage paid advertising campaigns efficiently.

How to Choose the Best Digital Marketing Tools for Your Business

The ideal great marketing tools depend on your business goals, budget, and team size. Here’s how to build a well-balanced online marketing tool stack:

Creating a High-Performing Marketing Ecosystem

A strong marketing stack consists of tools from different categories, such as:

• SEO & Content Marketing – SEMrush, Ahrefs, SurferSEO.
• Social Media Management – Hootsuite, Buffer, Sprout Social.
• Email & Automation – Mailchimp, ActiveCampaign, HubSpot.
• Analytics & Performance Tracking – Google Analytics, Hotjar, Crazy Egg.
• Ad & PPC Management – Google Ads, Facebook Ads Manager, SpyFu.

Once you’ve set up your digital marketing tools, you can confidently execute and monitor campaigns, ensuring continuous performance improvement. If you haven’t already done so, explore our digital marketing services here at Seek Social to help organise your campaigns, track KPIs, and align your marketing efforts with business goals. 

Final Thoughts 

Leveraging the right Internet marketing tools enhances business efficiency, engagement, and conversion rates. Whether focusing on marketing tools for automation, lead generation, video content, or AI-driven insights, selecting the best marketing tools ensures sustainable growth.

Why Choose Seek Social?

At Seek Social, we understand that the right marketing tools can transform your business, but having the right team to implement them is just as crucial. Our expert digital marketers leverage top-tier marketing tools and strategies to help companies enhance their online presence, drive engagement, and maximise ROI.

Whether you need SEO optimisation, content marketing, PPC management, or social media strategies, our team integrates a top-of-the-line digital marketing software stack to deliver measurable results. We don’t just provide services; we partner with you to create customised solutions using the best marketing tools available.

Let Seek Social be your trusted partner in digital growth. Contact us today and discover how our expertise and powerful marketing tools can take your business to the next level!