Surreal Cereal
Keto-Friendly and Plant-Based Cereal
About Surreal Cereal
Surreal Cereal is a healthy cereal brand that came to Seek Social to test out Google Ads as a viable channel for e-commerce sales. Their current efforts on Facebook started to slow and they wanted to find a new sales channel. Their main KPI’s were overall sales as well as a CPA of 25 GBP.
Their Goals
Partnering with Seek Social, the Surreal Cereal team wanted to:
– Generate sales straight from launch
– Achieve a CPA of 25 GBP (CPA – Cost per acquisition)
Results
500
Sales in 2.5 months from launch
16
CPA of
155%
ROI (Return of Investment)
The Solution
We utilised both Google Ads Search and Shopping Campaigns to execute our SEM strategy. We tested various keyword segments from flavours to health based searches.