IOP Publishing
Society-Owned Scientific Publisher
About IOP Publishing
IOP Publishing is a society-owned scientific publisher, providing impact, recognition and value to the scientific community.
Their Goals
Partnering with Seek Social, the IOP Publishing team wanted to:
– Increase traffic to their site
– Increase conversion rate
Results
Site Visitors
Before Seek Social
13813360
Dec 30, 2021 - Aug 31, 2022
After Seek Social
16629529
Sept 1, 2022 - May 3, 2023
(more than)
20%
Increase in Visitors
Organic Traffic
Before Seek Social
11239772
Dec 30, 2021 - Aug 31, 2022
After Seek Social
13917834
Sept 1, 2022 - May 3, 2023
(more than)
23%
Increase in Traffic
Conversions
Before Seek Social
9412236
Dec 30, 2021 - Aug 31, 2022
After Seek Social
12172603
Sept 1, 2022 - May 3, 2023
(more than)
29%
Increase in Conversion Rate
The Solution
Initially our SEO team performed an in-depth keyword research process and identified a number of valuable target keywords that we then assigned to different pages of the existing website. the content team created new content as well as re-writing already existing content to ensure that all was properly optimised for its target keyword. The next stage was to ensure that it was re-assessed by google and its position in the rankings updated as soon as possible.