mokanix
M2M SIM PROVIDERS
6 month Ad Spend costs before Seek Social : £11,149.55
6 month Ad Spend costs afer Seek Social : £7,910.69
About mokanix
mokanix provides M2M SIM cards that gives their clients the power to simply manage their IoT solutions.
Their Goals
Partnering with Seek Social, the mokanix team wanted to:
– Increase the number of leads generated
– Reduce their Cost Per Lead
The Problem
mokanix was spending large sums of money on Google, Facebook and LinkedIn Ads and were not seeing the ROI they wanted. They didn’t know why this was the case and sought out Seek Social to identify and resolve this issue.
Results
Over 300% increase in leads from Ads
Decrease in CPL
(Cost per Lead)
Reduction in Ad Spend
Leads generated with previous company
vs
Leads generated with Seek Social
The Solution
Poor ROI Identification
The Seek Social team analysed and identified which Ad channels were poorly performing and why. The findings were presented to the client along with a new AD strategy.
Reduced AD Spend
The Seek Social team redirected mokanix’s ad focus and expenditure to the channel that would generate an increase in leads at the most efficient price.
