As you’re reading this, millions of users are searching for certain services, products, and other information. Advertisers recognize the power that search engines like Google and Bing have. On advertising platforms like Google Ads, advertisers can show targeted ads that are relevant to what the user is searching for. If someone were to search for “cheap PC parts,” a company selling computer parts might show an ad for “cheap PC parts.”
Each time the ad is clicked, and the user is redirected to the website or app, the advertiser has to pay the search engine a fee. A PPC marketing campaign can be considered successful when the click results in something more than what it cost. This means that if we were to pay $2 for a click, but that click brings a $200 purchase, then we’ve made a pretty solid profit.