The pull marketing strategy is used in the marketing of toys. After the company pushes the product to customers through advertisements, parents and children will want to purchase the toys. Eventually, the demand increases, since the business has established loyal customers, who can pull others into your brand by word-of-mouth, reviews, etc. Retailers will beg to sell the products in their stores, and the company has successfully pulled customers to them.
Earlier, we mentioned that in pull marketing, customers already know what they’re looking for. That’s the greatest difference between push vs. pull marketing. For instance, if someone was looking for a babysitter, they would search for babysitting services on Google. If that company’s pull marketing efforts are effective, that person would avail of their services and will continue to do so the next time they need a babysitter.