Don’t make the mistake of sending users to an irrelevant page on your website when they click on your ad. Traffic should be sent to the page that’s relevant to your ad, and to their search intent. By designing a relevant landing page, you create a better experience for your customer, leading to sales, while improving your Ad Rank and reducing your actual CPC on Google.
Make sure that your landing page loads quickly. Frustrated users tend to leave slow-loading pages, even if the delay is just one second too long. Don’t put a single click to waste.
If your business needs help in making high-quality landing pages for your PPC advertising campaigns, you can work with Seek Social. We have dozens of web and graphic designers who will design landing pages and websites that customers will keep coming back to.