There Be Giants are a leading OKR consultancy in the UK. When they were looking to make better use of LinkedIn for their business, and expand the reach of their great OKR content, they turned to the digital marketing (and social media marketing) experts at Seek Social.
The Seek Social digital marketing solution:
Seek Social first carried out a full SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the LinkedIn profiles of each member of TBG’s staff. This let both teams know exactly where they were from a digital marketing standpoint. With this point in place, the Seek Social team then trained TBG’s staff on how best to use their profiles to increase the reach of their content and audience engagement with it.