7 Digital Marketing Techniques to Help You Raise Your Game
Digital marketing has given rise to a number of techniques that can improve your marketing strategies, whether it’s search engine optimization (SEO), web design, or branding. While these tools can’t beat the benefits of hiring a digital marketing agency, they’re useful tools if you want to dive into digital marketing on your own.
In this article, we’ll take a look at 7 digital marketing strategies you need to practice, as well as technologies and tools that work hand-in-hand with each of them.
Blog Table of Contents
Digital Marketing Technique #1: Search Engine Optimization
You’ve probably heard about how SEO can boost your business, but have you dipped your toes in it? SEO or ‘Search Engine Optimization’ to give it its full name, is the process of making your business more discoverable on search engines. Most people rely on search engines such as Google and Bing to look for something online, using keywords such as ‘best hairdressers in UK’ or ‘easy dinner recipes’. For users to find out about your products or services, your website has to be optimized.
Tools to use: You can learn how to perform and use this digital marketing technique yourself, or hire an SEO agency to handle it all for you. You can also use tools like Moz and Semrush, which help with keyword research, provides real-time page insights, and keeps you in check with Google’s ever-changing algorithms.
Digital Marketing Technique #2: Web Design
Your website is a reflection of your business as a whole. Since it’s where your customers will most likely interact with you the most, it only makes sense to pay close attention to details such as the layout, content, graphics, and so on. When you or a web design agency in the UK designs your website, make sure that it is user-friendly. Easy navigation, fast loading speeds, and responsiveness are just some of the factors to keep in mind – and if you get these right it can also help boost your SEO, the first digital marketing technique that we talked about.
Tools to use: One useful web design tool to get you started is WordPress. It’s estimated that over 455,000,000 websites are using WordPress right now — even big names like Sony Music and BBC America are on it. WordPress contains thousands of built-in themes and plugins that you can customize to your taste.
Digital Marketing Technique #3: Branding
To gain a loyal customer base, your business needs to develop a clear brand, which creates confidence within the customer, and in turn, reinforces their decision of buying from you. Branding communicates what you stand for, whether it’s sustainability, body positivity, luxury, and much more. By developing your brand, you can turn first-time buyers into returning customers.
Tools to use: Plenty of brands hire a branding agency in the UK to design their logos for them, but online logo generators such as Designhill can do the trick. The only downside is that you don’t get to collaborate with the designer on a deeper level, which means you’ll most likely end up with a logo that doesn’t reflect your brand’s values.
Digital Marketing Technique #4: Email Marketing
There’s no doubt that social media is the most effective digital marketing technique of 2020, but that doesn’t mean it’s time to part ways with traditional email marketing just yet. Email marketing offers businesses a way to personalize their messages to existing customers. You can add the customer’s name to the subject line, set up automated emails to enhance up-selling and cross-selling, and more. Emails are also more likely to be seen compared to a Facebook or Instagram post, allowing you to promote new products and services directly to the customer.
Tools to use: Mailchimp takes the lead among email marketing tools. With the platform, you can create and schedule emails including order confirmations, welcome emails, new product alerts, and more. However, the challenge of writing emails that convert is entirely up to you, which is why most marketers work with email marketing agencies in the UK instead.
Digital Marketing Technique #5: Graphic Design
Visuals dominate the world of digital marketing. Studies show that 91% of people prefer visual content over written content, which makes sense since it is estimated that only 20% of online users are readers. The rest of the 80% are called ‘skimmers’ — AKA people who just skim through a post unless they find it visually engaging. This challenges marketers to create more compelling visual content through the help of graphic design agencies in the UK. Well-designed graphics can capture the user’s attention as well as make your content more memorable.
Tools to use: Hands down, Canva is one of the best graphic design tools available online, so its our reccomendation for people looking to get started with this digital marketing technique. Its drag-and-drop feature works well for people who have only basic knowledge of graphic design, though we recommend getting a premium subscription since its free plan offers very limited choices in terms of graphics and stock photos.
Digital Marketing Technique #6: Social Media Marketing
In this digital age, your business won’t survive without social media marketing. Social media can help you build your brand, engage with existing customers as well as interact with new ones. Most businesses are already on social media, with some partnering with social media agencies in the UK to make the most out of these free platforms.
Tools to use: There are digital marketing tools that can enhance your social media marketing campaigns, including Hootsuite and Sprout Social. They are both considered “social media management tools” and can make managing multiple accounts on a variety of platforms much easier. If you’re looking for 360-degree visibility over your social channels, tools such as these can help you gain more followers and engagement without having to switch from one account to another.
Digital Marketing Technique #7: Training
Our industry is always changing. There will always be new digital marketing techniques and technologies that you will need to learn if you want to stay ahead of your competition. Take SEO for example, and Google’s unpredictable and constantly evolving algorithm. To make sure that your digital marketing efforts don’t go to waste, you need to be ready to learn new skills along the way.
Tools to use: LinkedIn Learning lets professionals enroll in a range of courses that are delivered through videos and supplementary reading materials. Their courses even come with certifications that you can show off on your LinkedIn profile. An alternative is Coursera, which regularly offers free courses on certain topics.
…Or, You Could Leave It to the Pros…
At Seek Social, our team uses a variety of digital marketing techniques and tools to boost web traffic, increase conversions, reduce bounce rate, enhance visibility, and much more. To find out more about how we can leverage digital marketing tools for your business, get in touch with us today.