14 March 2022
Ultimate Ecommerce SEO Guide For Business In UK
Search engine optimisation (the art of getting your website to rank well on search engines like Google) can provide the best return on investment (ROI) of any marketing technique. In this ultimate eCommerce SEO guide, we have talked everything about eCommerce SEO, how it works and how it improves your store ranking and boosts your business.
What is Ecommerce SEO?
Ecommerce SEO is a unique discipline that refers to Engine Optimization of an online store which is an important part of the online business world. How well your ecommerce SEO is done will essentially determine how likely your product pages are to rank when people search for such items online. Though it’s not the only one, this is the main reason why it’s important to have the knowledge and expertise of ecommerce along with search engine.
The Key Element of Ecommerce SEO – Ecommerce SEO Guide
Ecommerce SEO is the process of ranking eCommerce stores in search engines and generating more organic traffic. The ecommerce SEO is made up of the following four basic elements. We’ve defined each of them in this commerce SEO guide.
1. Title tag
The title tag is displayed in the title bar of the user’s browser, and the big blue link when the page is returned in search engine results. This element is important because it’s part of the first impression people make of your website. Adding the page keyword to your title tag is vital to both successful eCommerce and search engine indexing.
2. Page content
Any SEO agency to deliver results – should tell you that adding some keywords to your page’s content is a key step in any form of SEO, as it reaffirms ‘what the page is about for a search engine. In addition to the body text itself, it’s also wise to use keywords in the description of the page and certain other key places to attract the attention of both search engines and people to your page.
Doing this correctly may appear to be a bit of a dark art, but Seek Social – the leading eCommerce SEO agency in the UK have at its disposal, are expert in Search Engine Optimisation – you can trust us to get this right for you!
Alongside your title tag, your metadata will also be seen by users when a search engine includes your page on one of its results pages. As such, the experts UK entrepreneurs trust to deliver great results know that it’s incredibly important that these small pieces of text be done correctly. We understand that because they don’t appear on the page itself, it can be easy to overlook them or deem them ‘less important – but ask any member of our SEO team and they’ll tell you just how big of a mistake this is.
4. Link structure
Showing Google and the other search engines that your site is home to a range of both merchandise that people want to buy, and quality content that’s useful and relevant to prospective customers will help your efforts bear fruit. The way you do this is by creating a good interlinking page structure, where all of the quality resources and products on your site link out to each other, as well as trusted external sources of information.
The Importance Of Good Content Ecommerce Website
We’ve mentioned above that having quality, well-written content will matter for ecommerce SEO. Content creation, content optimisation and proofreading are all skills that will need to be displayed at a high standard to ensure the success of an ecommerce site.
However, speaking as a leading SEO service provider we also know that content creation is not something that everybody can do. Here at Seek Social we have several web-savvy individuals who can build great websites with all the functionality the client needs – but they aren’t our copywriters. We have a dedicated team of creatives for that as it’s a specialist skill – you have to know how to be able to both write well AND satisfy the needs of the search engine algorithms in order to create content that will work.
Ecommerce SEO Strategies
Once you have your ecommerce SEO strategy planned out, you’ll need to work with it on a daily basis. Don’t expect results overnight with it. Just like any type of marketing, it takes time and effort to get great results.
Ecommerce SEO is a never-ending process, especially when you rely on the internet for your business. Keeping your website alive with fresh content is an important part of optimising it. In addition to that, you should continue to work on your conversion rates as this is the most valuable statistic for your business.
You should also familiarise yourself with the term “SEM” or Search Engine Marketing. This is the process of advertising, promoting and marketing your Ecommerce website through a variety of online advertising media such as search engines, display advertising, email marketing, and other similar techniques. This is not, strictly speaking, ecommerce SEO – but it is closely related to these techniques and they are often used together.
Why Do You Need Ecommerce SEO?
The rapidly changing nature of the Internet creates a highly competitive digital marketing landscape. Due to this competition, digital marketing has become a critical asset in the current business climate. Ecommerce SEO is part of the digital marketing industry, and as such it’s impacted by that high level of competition. Because of this impact, it’s exceedingly important that you get your Ecommerce SEO done right, and the best way to do that is to talk to Seek Social – an agency in the, and a specialist in the field of digital marketing.
Ecommerce SEO can be undertaken internally if you really want to – you don’t need any special
equipment as such, just a standard PC or laptop and an internet connection. However, as you might expect, it’s more likely to be effective if you put industry experts in charge of it – and again, there’s none better than Seek Social.
How Can Seek Social Help With Ecommerce SEO?
Without better results in your eCommerce website SEO, your online business may well start to suffer. You could face a number of problems – for instance, your website may not be getting enough visitors to convert into customers, or your conversions may be too low to turn a profit. It’s not enough to understand WHAT your problems are though – Don’t worry, Our Search Engine Optimization experts will always be there by your side.
To get the most from ecommerce SEO, it helps to stay in the mind of your customers as you are planning your online store. Do some research to find out what people are looking for when they search for products or services in your industry. This research should inform your keyword research for ecommerce SEO, as well as have an influence on your store’s look and layout.
Seek Social’s analytics knowledge and SEO auditing prowess can help you nail down the problems your unique business faces, and develop strategies and tactics that can overcome them and deliver success. In addition, because we know that ecommerce SEO is an industry that’s constantly changing, we stay on top of things with diligence – we’re constantly re-auditing and re-evaluating our approach so that our methods aren’t outdated or surpassed.