What You Should Do to Pursue a Career in Digital Marketing
Digital marketing is a dynamic field that is constantly evolving. According to LinkedIn, a digital marketing specialist is one of the most in-demand jobs right now, with over 860,000 job openings. Because digital marketing branches out into so many fields, it’s no wonder that so many professionals want to be part of the industry and pursue a digital marketing career. As more social networks emerge, and as the algorithm continues to change, there will always be a position waiting to be filled.
If you have been considering a digital marketing career, now might be the perfect time to make your move into the industry, and in this article, you will find a number of useful tips to help you get started.
Blog Table of Contents
Tips for Pursuing a Digital Marketing Career
Digital Marketing Career Tip 1. Create an Online Presence
You can’t have a digital marketing career if you don’t have an online presence. A digital marketing agency will most likely look at your social media accounts before reading the rest of your resume. If you don’t have your personal brand, how are you going to help companies grow their online presence? Chances are, your future employer will move on to the next applicant if you don’t exist on the Internet. Building an online presence not only helps you stay up-to-date with industry trends, but it also establishes your credibility.
Digital Marketing Career Tip 2. Unleash Your Creativity
A digital marketing career can offer you plenty of opportunities to unleash your creativity. While your future clients may want your marketing campaigns to follow a specific format, you can always add your personal touch to each project, making it truly unique. If you have experience with graphic design, and platforms such as Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, you will likely get noticed by top graphic Design agencies in the UK.
Digital Marketing Career Tip 3. Build a Personal Website
A great way to get hands-on experience is to build your own website. Whether you decide to focus on paid search, analytics, social media marketing, etc. as a digital marketer, you will be working with websites for most of your career. Since your job is to get people to visit a website, you must understand how they work. By building a personal website, you can dip your toes into basic HTML, WordPress, SEO, and much more.
Digital Marketing Career Tip 4. Expand Your Network
Join forums, groups, and other online communities where you can connect with industry experts. Networking allows you to get your name out there, letting you develop professional relationships with people who can guide you throughout your digital marketing career. It’s an excellent way to keep up with industry trends, but the best part is that you get to learn straight from the pros. And who knows? Someone in your network might just lead you to your dream job.
Digital Marketing Career Tip 5. Get Certified
Digital marketing is an ever-changing and rapidly growing industry where competition is high. While a university degree isn’t necessary to enter the industry, candidates who have gotten certifications and joined training courses have greater chances of succeeding. If you’re sure that digital marketing is the career for you, there are exams that you can take to become officially certified by various big-name players in the industry. Even if you’ve mastered SEO, Facebook Ads, etc., without certifications like these, you won’t be able to stand out among other aspiring marketers.
Digital Marketing Career Tip 6. Gain Experience and Volunteer
Digital marketing agencies usually don’t hire candidates who have no experience, so it’s time to go and get some. Volunteer your services to local businesses — it may be unpaid work, but the experience you acquire will be worth it. Volunteering also shows your future employer that you have a good character. Here are some ways to gain digital marketing experience:
Focus on Experience, Not Money
Your first gig may not have the best pay – as we’ve said, it may not pay anything at all – but you need to accept that what you need is experience, not money. Don’t worry if you aren’t making millions just yet. The experience that you gain today can help you land a high-paying job as a digital marketer tomorrow.
Offer Help to Local Businesses
If you’re not getting inquiries from businesses, then it’s time for you to reach out to them. Find local businesses that need help with their digital marketing strategies. This could be something like a small coffee shop that wants to improve their Instagram game, an animal shelter that needs help spreading the word about who they are and what they do, or something else entirely – you just need to identify an organisation with a need that you can provide.
Ask Friends and Family
Odds are, your friends and family know someone who knows someone. Ask them to see if they have connections who can introduce you to pros working in digital marketing agencies. This will help you build a network of professionals who can help you find a job in the future.
5 Important Digital Marketing Career Skills to Learn
A lot goes on in digital marketing, but generally, there are five valuable skills that you need to understand if you want to excel from the start of your career – and below, we’ll go through each one individually:
Key Skill 1. Paid Search
Paid search generally refers to ads that appear within search results. Your goal should be to acquaint yourself with two of the major advertising platforms, Google Ads and Facebook, but we suggest starting with Google Ads. This billion-dollar platform has been around for more than two decades and has steadily increased in popularity ever since. To learn about paid search, you can check out Google’s Academy for Ads course which is completely free. This is crucial if you want to one day work for one of the premier PPC agencies in the UK that specialize in Google Ads.
Key Skill 2. Google Analytics
After learning about ads, it’s time to learn how to measure the effectiveness of your campaigns. Google Analytics gives you access to valuable data, such as the number of visitors on your website, where they are from, and much more. You can find plenty of resources on Google Analytics online, but a great starting point would be the Google Analytics Academy.
Key Skill 3. Search Engine Optimization (SEO)
Ads can be expensive for small companies, and since you might not get to choose your clients during the early stages of your career, it’s important to learn search engine optimization, or ‘SEO’. This is the process of making a webpage rank well on search engines. Aside from interning at an SEO agency, the best way to learn SEO would be to improve the ranking of articles on your own website. You can do this by performing basic keyword research with Google Keyword Planner.
Key Skill 4. Email Marketing
Think emails are outdated? Think again. Email marketing agencies in the UK understand the power of email communications in promoting products and services. Email marketers use a variety of tools to help them send emails to a large number of users at once. They’re also experts at marketing psychology and writing emails that convert.
Key Skill 5. Social Media Marketing
This is the final and most important skill that you need to learn before pursuing a career with social media agencies in the UK. Social media marketing goes beyond knowing how to use Facebook, Instagram, and Twitter. It involves creating content that can raise brand awareness, drive traffic to a website, and compel users to take action. You will also need to learn how to grow a brand’s social media presence and engagement.
Digital marketing is a vast field, and so you can certainly choose a specialization for your digital marketing career. Good with words? SEO and e-mail marketing might be for you. Love websites? You’ll do great at a web design and development agency in the UK.
It’s best to prepare for your digital marketing career as soon as possible. There are a lot of topics to cover — plus, the industry is continually evolving, which means there’s always something new to learn. Join a course, get certified, and before you know it, you’ll be earning as much as $97,000 per year.