If you follow Seek Social on Social Media you may have heard us make this analogy before, but just as you wouldn’t ignore prospective customers in a shop, you can not afford to ignore your audience, potential and existing customers online either. In the digital marketing world, the art of talking to people in this manner is called ‘active engagement’, and Seek Social are proud to say that we’re the kings of active engagement in Bury. Once again, this is based on tried and tested methods and a proven track record of success. So, no matter what you’re looking to get out of your active engagement, the digital marketing experts at Seek Social can help!
Just as with our Social Media Marketing services, the Seek Social team are more than happy to advise on what Social Media platforms will work best for you when it comes to active engagement and your wider digital marketing strategy. We’re also more than happy to set up any social media accounts that may be needed, and manage them on your behalf.
By posting teasing Social Media digital marketing content and following up with our active engagement techniques, Seek Social can create a buzz around your product, and foster the relationship between you and your clients. Performing active engagement in this way – and promptly responding to people who have questions to ask - is key in creating a good rapport with your audience… And with that rapport comes repeat custom, and brand loyalty.
Our active engagement techniques allow you to respond to customers in distress with a definite personal touch, and let them know they’ve been heard and are being taken care of… Seek Social know that such interactions go a long way towards improving customer satisfaction in cases like these. However, there’s no reason that personal touch can’t be used with positive experiences too… From congratulating new customers on their purchase to catching up and seeing how they’re getting on, even just saying hi and showing that you remember them – it all goes to foster a great relationship, and boost customer satisfaction.
One thing that the Seek Social team can explicitly target when we perform active engagement for you is post reactions. The more reactions a piece of content earns, the more popular it appears to the social media platform it was posted to, and so the platform will show it to more people. This will obviously boost the visibility of specific pieces of digital marketing content. As such, it’s great when you’re looking to build hype around an upcoming event, promote a limited-time offer and so on. However, it certainly can also help get more human eyes on your digital marketing efforts overall.
Another way you can boost your visibility on social media is by increasing your follower count – and again, increasing your number of followers is something that Seek Social can deliberately target when we perform active engagement for you. This works better when you’re looking for long-term gains, and trying to draw attention to your digital marketing content and strategy as a whole, rather than one specific piece of content. Again though, don’t forget these two things: Firstly, follower count is used by social media platforms to gauge how popular your account as a whole is… And secondly, one new follower will definitely recieve ALL of your digital marketing social media posts, rather than just catching one or two by chance – so followers are indeed very valuable!
Active engagement is certainly something that you can do for yourself if you want to. The Seek Social team would therefore be happy to share our knowledge with you and provide training in this area. For more details on the complete suite of digital marketing training courses that Seek Social provide, as well as how and where we deliver that training, check out our dedicated training page!
…And if you’d like to learn even more about this or any of the other digital marketing services that we provide, don’t hesitate to get in touch with us today! You can reach us using any of the contact details you’ll find on our ‘contact us’ page - or if you prefer, drop us a line on social media via Facebook, Twitter, or Instagram!